Job opening For Marketing

1 day ago

Ahmedabad, Gujarat, India Aerolam Insulations Full time ₹ 2,00,000 - ₹ 12,00,000 per year

Maintain detailed reports of campaign performance, ROI, and key insights.

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Present findings to management for strategy refinementRole & responsibilities:

Job Responsibilities for Content and Creative Designer:

  • Develop and implement ATL campaigns including, print, and outdoor ads (billboards, transitmedia).
  • Coordinate with media buying agencies to ensure optimal ad placements.
  • Supervise creative development for mass media campaigns ensuring brand message is clearly communicated.
  • Monitor campaign timelines and budgets.
  • Liaise with media houses and advertising agencies for ad placements, rates, and schedules.
  • Ensure timely delivery of creative assets to media partners.
  • Track campaign reach and effectiveness through TRPs, impressions, and surveys.
  • Use insights to refine future ATL strategies.
  • Plan and manage on-ground activations such as mall events, kiosks, exhibitions, roadshows,and product sampling.
  • Coordinate venue selection, logistics, permissions, and vendor management.
  • Execute branding at point-of-sale (POP/POS) locations like retail stores or dealer outlets.
  • Distribute promotional materials (flyers, standees, signage).
  • Design and execute BTL strategies to generate leads and drive conversions.
  • Capture and follow up on leads generated from field activities.
  • Ensure all ATL and BTL campaigns align with brand identity and communication strategy.
  • Reinforce consistent brand messaging across all touchpoints.
  • Manage budgets for marketing campaigns and negotiate with vendors for cost-effective execution.
  • Work closely with design, digital, and content teams to align offline and online marketing.
  • Coordinate with sales and customer service teams to track campaign impact on business.

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