Design Lead

Primary Purpose:

Design lead to development creative visual concepts and designs that communicate our brands message, captivate our audience, and elevate our marketing efforts. Responsible for creating compelling visual storytelling across various mediums, working closely with the design, marketing, and content teams to bring concepts to life.

Key Activities (Critical activities of the job)

• Creative Leadership & Visual Direction:

• Lead the development of visual concepts and design directions that align with marketing strategies and business objectives.

• Collaborate with creative teams (designers, copywriters, marketers) to brainstorm, develop, and execute concepts for campaigns, product launches, and brand initiatives.
• Provide clear creative direction and visual storytelling that communicates the brands essence and resonates with the target audience.

• Create mood boards, storyboards, sketches, and mockups to communicate design concepts and creative ideas to clients and stakeholders.

• Conceptualization & Visualization:

• Translate marketing briefs into compelling visual concepts for digital and offline marketing materials, such as advertisements, social media campaigns, websites, brochures, presentations, and product packaging.

• Visualize ideas and bring concepts to life through detailed illustrations, layouts, and prototypes.

• Work on creating story-driven visuals for advertising and promotional materials, ensuring that designs are both visually appealing and aligned with brand messaging.

• Collaboration with Cross-Functional Teams:

• Collaborate closely with Art Directors, Designers, Copywriters, and other creative teams to refine concepts and ensure all creative assets are consistent with the brands identity and objectives.

• Work with marketing teams to understand target audience needs and develop visuals that speak to those audiences effectively.

• Coordinate with content creators and photographers to ensure the visual elements are captured and rendered according to the creative vision.

• Brand Consistency & Innovation:

• Maintain visual consistency across all creative outputs while also pushing the envelope with fresh, innovative ideas and concepts.

• Lead the creation of visual guidelines for new campaigns, ensuring alignment with overall brand strategy and visual identity.

• Drive creativity in design execution, suggesting new ways to enhance the brands presence and impact in the market.

• Presentation & Communication:

• Present visual concepts to internal stakeholders, including marketing, leadership, and product teams, with confidence and clarity.

• Clearly articulate creative ideas, concepts, and decisions, providing rationale behind design choices and how they meet project goals.

• Effectively communicate design vision and creative intent to team members and clients, ensuring alignment throughout the project lifecycle.

• Project Oversight & Quality Control:

• Ensure the quality and accuracy of visual designs, from conceptualization to final execution, maintaining a high standard of work across all design assets.

• Oversee the visual design production process, providing guidance and direction to junior designers and team members.

• Review and provide feedback on design drafts, ensuring alignment with project timelines, brand guidelines, and objectives.

• Trend Analysis & Creative Innovation:

• Stay up-to-date with the latest design trends, tools, and technologies, integrating new techniques into creative projects.

• Encourage the team to explore new visual styles, trends, and creative approaches to keep designs fresh and engaging.

• Evaluate and apply emerging trends in design and visual storytelling to elevate the brand and stay ahead of industry standards.

• Project Management & Timeline Management:

• Manage multiple design projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality.

• Coordinate with project managers and teams to keep projects on track, handling changes, feedback, and iteration throughout the process.
• Track progress of creative assets, provide status updates to stakeholders, and ensure timely delivery of visuals for campaigns, events, and product launches.

Qualification:MBA in Marketing

Experience:

1. 10+ years of professional experience in visual design, graphic design, or a related field, with at least 2-3 years in a leadership role.
2. Expert proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, and other industry-standard design software.

Expected Competencies/Personality Attributes:

1. Strong portfolio showcasing a wide range of design work, including branding, advertising, digital media, and print.
2. Proven track record in leading and executing high-quality visual campaigns and creative concepts.
3. Experience in collaborating with cross-functional teams and managing multiple projects simultaneously.
4. Strong experience with visual storytelling and conceptualizing creative ideas for both digital and offline channel.

Kindly share your CV and portfolio to