Public Relations

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit and follow us on LinkedIn and Instagram.

More about the role:

Burson, is looking to hire an Account Manager- Public Relations to join our team for Gurugram location. The ideal candidate should have experience in B2C and technology sector. As an Account Manager, you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to Burson's performance by managing client relationships and integrated communication (IC) programs, satisfying, and delighting clients, helping, generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

What you'll do:

Client Service:

• Stay current on your clients' businesses, industries and competitors and use your knowledge to develop comprehensive, strategic, and integrated communications programs that complement the client's business objectives and deliver results.
• Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team.
• Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints.
• Manage client relationships and be the client's key contact, counselor, and strategic thinker
• Timely Decision Making – The ability to identify a problem and find solutions. Makes decisions in a timely manner, using available information and under tight deadlines.
• Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press release etc.
• Be able to support the senior managers and leaders in resolving client issues.
• Maintain a strong rapport with journalists/bloggers/media members who cover your clients' industries and businesses to optimize channels.
• Help develop media strategies, write pitch letters, and respond to media queries.
• Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities.
• Support the digital media strategy implementation.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations.

Business Development:

• Support the Directors and other senior leaders to identify new business opportunities within existing and potential clients.
• Be proactive during new business brainstorms and take ownership of portions of new business proposals under the guidance of Directors and senior leaders.

Talent Management:

• Coach and mentor junior team members and help them grow within the organization and are able to add value to the client and the team.
• Create an inclusive and welcoming environment that engages all individuals without bias and demonstrate flexibility in a changing work environment.
• Provide on the job training to new team members on day-to-day tasks, delegate tasks to junior team members with clarity and oversee quality implementation within specified timelines.
• Provide continuous constructive feedback, keep immediate superiors briefed on team member performance ensuring recognition of good performance and resolution of concerns in a timely manner.

Financial Management:

• Ensure all activities carried out for clients are properly documented and budget and status reports are submitted.
• Follow agency procedures for client budgets, budget tracking, contract approval and billing rates and allocate resources for agency profitability.
• Manage vendor relationships, costs, and invoicing.

Experience that contributes to success:

• 4 years of relevant experience in public relations preferably in B2C and technology sectors.
• Proven ability to understand and implement processes, effectively aligning teams to new tasks and workflows.
• Excellent communication, interpersonal, and presentation skills.
• Strong organizational and time management abilities.

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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