Digital Marketing Strategist
4 days ago
1. Strategy & Planning
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Identify target audiences and create buyer personas to optimize campaigns.
- Plan and allocate budgets across different digital channels for maximum ROI.
2. Campaign Management
- Manage end-to-end execution of campaigns across:
- SEO & SEM (Google Ads, Bing Ads)
- Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc.)
- Email Marketing & Automation
- Content Marketing & Influencer Collaborations
- Ensure campaigns are data-driven, creative, and aligned with brand identity.
3. Analytics & Reporting
- Monitor campaign performance using tools like Google Analytics, GA4, Search Console, SEMrush, Ahrefs, HubSpot, etc.
- Track KPIs such as CTR, conversion rate, CAC, and ROI.
- Provide detailed reports and insights to management with actionable recommendations.
4. Team Collaboration & Leadership
- Work closely with designers, content creators, and developers to ensure campaign effectiveness.
- Mentor and guide junior marketing team members.
- Collaborate with sales teams to align lead generation and nurturing strategies.
5. Optimization & Innovation
- Continuously A/B test campaigns, creatives, and landing pages to improve performance.
- Stay updated with industry trends, algorithm updates, and emerging platforms.
- Experiment with new tools, technologies, and growth hacking techniques.
Job Type: Full-time
Pay: ₹18, ₹22,000.00 per month
Experience:
- Digital marketing: 2 years (Preferred)
Work Location: In person
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