Digital Marketing Strategist

4 days ago

Thiruthiyad Calicut Kerala, India the animation campus Full time ₹ 2,16,000 - ₹ 2,64,000 per year

1. Strategy & Planning

  • Develop and implement comprehensive digital marketing strategies aligned with business goals.
  • Identify target audiences and create buyer personas to optimize campaigns.
  • Plan and allocate budgets across different digital channels for maximum ROI.

2. Campaign Management

  • Manage end-to-end execution of campaigns across:
  • SEO & SEM (Google Ads, Bing Ads)
  • Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc.)
  • Email Marketing & Automation
  • Content Marketing & Influencer Collaborations
  • Ensure campaigns are data-driven, creative, and aligned with brand identity.

3. Analytics & Reporting

  • Monitor campaign performance using tools like Google Analytics, GA4, Search Console, SEMrush, Ahrefs, HubSpot, etc.
  • Track KPIs such as CTR, conversion rate, CAC, and ROI.
  • Provide detailed reports and insights to management with actionable recommendations.

4. Team Collaboration & Leadership

  • Work closely with designers, content creators, and developers to ensure campaign effectiveness.
  • Mentor and guide junior marketing team members.
  • Collaborate with sales teams to align lead generation and nurturing strategies.

5. Optimization & Innovation

  • Continuously A/B test campaigns, creatives, and landing pages to improve performance.
  • Stay updated with industry trends, algorithm updates, and emerging platforms.
  • Experiment with new tools, technologies, and growth hacking techniques.

Job Type: Full-time

Pay: ₹18, ₹22,000.00 per month

Experience:

  • Digital marketing: 2 years (Preferred)

Work Location: In person

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