Hyderabad - Market Research - Assistant Manager

Assistant Manager: Market Research – Brand Research & Insights

Looking for candidates who can support strategic marketers with advanced analytics and data-driven insights, with experience in interpreting and validating research data, especially from surveys. This role will be central to designing, implementing, analyzing, and validating research surveys that inform marketing and brand strategy. The ideal candidate will be highly skilled in survey methodologies, experienced with data validation and statistical testing, and passionate about distilling meaningful, actionable findings from diverse data sources.

Key skills and professional experience:

• Overall, 7+ years' experience with at least 5+ years of relevant data science, statistical analysis, or marketing analytics experience, ideally with exposure to U.S./Global marketers or professional services.
• Proven expertise in survey design (e.g., questionnaire development, sampling strategy, logic flows) and hands-on experience with survey platforms such as Qualtrics, Decipher, or similar.
• Advanced skills in statistical analysis of survey data, including detailed cross-tabs, custom data cuts, weighting, and conducting/explaining statistical significance tests (t-tests, chi-square, etc.).
• Hands-on experience with standard survey statistical packages such as SPSS and SAS, and familiar with qualitative primary research, AU innovation
• Working knowledge of data visualization tools (e.g., Power BI, Tableau) and ability to translate research results into compelling charts, dashboards, and visual stories.
• Familiarity with secondary research databases (EIU, EMIS, Gartner, IDC) is advantageous.
• Experience with Generative AI tools and techniques (e.g., large language models, prompt engineering, or AI-driven analytics) is a strong plus.
• Excellent analytical and problem-solving skills, with the ability to synthesize large datasets, spot trends, and draw logical inferences.
• Strong project management skills—ability to scope, plan, execute, and deliver analytics projects on time.
• Collaborative and team-oriented, with a proven ability to manage multiple activities and competing demands simultaneously.
• Strong communication skills, able to translate technical findings into actionable business insights, and present them to non-technical stakeholders.
• Attention to detail and quality, with a track record of ensuring data integrity and actionable recommendations.

Work you'll do

As a Market Research Specialist, you will drive primary research initiatives that support brand and marketing objectives. Your expertise will shape strategic decision-making through rigorous survey design, thoughtful analysis, and clear communication of findings.

Key job responsibilities include:

Survey Research and Analytics

• Design, program, and field end-to-end surveys for brand tracking, customer/market insights, and campaign strategy.
• Conduct detailed data cuts and analyze survey datasets to uncover patterns, trends, and key drivers.
• Perform statistical significance testing to validate research insights; clearly communicate implications and confidence levels to marketing and business leaders.
• Ensure data quality through meticulous cleaning and validation; manage sampling, quotas, and response tracking.
• Collaborate with stakeholders to translate business objectives into effective survey instruments and research plans.

Data Interpretation and Visualization

• Synthesize and interpret quantitative and qualitative data, generating actionable insights for strategy and reporting.
• Produce visual outputs—dashboards, presentations, infographics—to distill complex analyses into easily understood narratives.
• Stay current with innovations in survey research (AU innovation, tools, methodologies) to enhance research outcomes.

Collaboration and Project Management

• Serve as the subject matter specialist for survey analytics within the team, supporting knowledge sharing and capability building.
• Liaise with marketers, researchers, and leadership to align survey projects with strategic priorities.
• Manage multiple projects end-to-end; scope, plan, and deliver research requests efficiently.

Day-to-day responsibilities:

• Collaborating with teams leads to managing workflow, ensuring adequate resources, and supporting work requests.
• Contribute to knowledge sharing and continuous improvement of analytics capabilities within the team.

Location: Hyderabad

Shift timings: 11am – 8pm

The team

The Brand Research & Insights (BR&I) team is part of the broader Brand Marketing & Communications team. The USI BR&I team supports strategic marketers in developing and implementing effective marketing strategies and plans across industries, regions, and functions. The team provides a wide range of services, which help the Business Chief Marketing Officers, Strategic Marketers, and Partners, Principals, and Directors (PPDs) expand client relationships and build Deloitte's presence and reputation in the market. It develops marketing and research-based insights through competitive intelligence reports, executive profiles, persona-based research, event analysis, research material, and marketing brochures to equip leadership teams to drive strategic initiatives and win business for the firm.

Qualifications

Required: Master's degree in Statistics, Mathematics, or a related field.

Bachelor's degree in Statistics, Mathematics/ B. Tech

How you'll grow

At Deloitte, we've invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources, including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices, is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people's growth and development. Explore DU: The Leadership Center in India

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte's culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

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Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.

Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India.

Benefits to help you thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 317189