Associate Director

Know the Company :

PeepalCo is a canopy for brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, PeepalCo's products include CoinSwitch and Lemonn. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.

PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands, CoinSwitch, Lemonn will be housed under PeepalCo.

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About the Role :

As the Associate Director of Product Design, you will play a critical role in shaping the design vision and strategy for our products. You will lead a team of talented designers, foster a culture of creativity and innovation, and collaborate closely with cross-functional teams to create outstanding user experiences. Your expertise and leadership will drive the success of our product design efforts.

What you will do :

• Lead and mentor a team of product designers, providing guidance, support, and fostering a collaborative and creative work environment
• Work closely with the leadership to define and execute the design vision, strategy, and goals for the organization
• Oversee the design process from concept to execution, ensuring the development of user-centered, visually appealing, and functional product designs.
• Collaborate with product managers, engineers, and other stakeholders to align design efforts with overall product goals and timelines
• Utilize user research and feedback to inform design decisions and ensure a user-centric approach
• Maintain high design standards and drive continuous improvement in design quality and innovation
• Manage multiple design projects, set priorities, and allocate resources effectively to meet project deadlines
• Stay up-to-date with industry trends, design tools, and technologies to ensure the design team is using the best available resources

What you should have :

• Bachelor's degree in Design, Graphic Design, or a related field. A master's degree is a plus.
• 10+ years of professional experience in product design, with a strong portfolio demonstrating expertise in user-centered design.
• 3+ years of experience in a leadership or managerial role within a design team.
• Proficiency in design tools such as Adobe Creative Suite, Sketch, Figma, or equivalent.
• Strong understanding of user-centered design principles, user research, and usability testing.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to work in a fast-paced, collaborative environment.
• Demonstrated ability to balance creative thinking with strong project management skills

Life at PeepalCo

We take great pride in what we do and are committed to our mission. And we have a lot of fun while at it

Here's how we do things at PeepalCo:

• Customer-first: That's the North Star. Everything we do is to make our users' investment experience better and simplified.
• Ownership: We don't sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.
• Data-driven: The source of truth. Simple as that.
• Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more

Speaking of lists, the perks and benefits are so extensive, this space isn't enough. Here are a few:

• Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave
• Gender Reassignment Surgery: Be the best version of you We'll support you and reimburse your medical bill.

Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.