Performance Marketer – E-commerce

About the Role

We're looking for a
Performance Marketer

with a sharp growth mindset and proven experience driving
revenue at scale for D2C / e-commerce brands

. You'll own performance campaigns across
Meta and Google Ads

, managing full-funnel growth strategies to maximize efficiency, scale revenue, and enhance user acquisition and retention.

If you're passionate about
data, experimentation, and ROI-led decision-making

, this role gives you end-to-end ownership to shape how performance marketing drives business growth.

Key Responsibilities
1. Campaign Execution & Optimization

• Plan, execute, and scale
  Meta (Facebook & Instagram)

and
Google Ads (Search, Shopping, YouTube, Display, PMax)

campaigns across acquisition, retargeting, and retention funnels.
- Continuously
test, measure, and optimize

campaigns for ROAS, CAC, and conversion rate improvements.
- Run
structured creative and audience testing

to identify top-performing assets and high-intent cohorts.
- Manage
daily budgets, pacing, and scale decisions

aligned with business goals and seasonal demand.

2. Performance Analysis & Reporting

• Track performance metrics (CTR, CVR, CAC, ROAS, AOV, LTV) and generate actionable insights.
• Build and maintain
  performance dashboards

using
GA4, Meta Events Manager, and Looker Studio

.
- Analyze
user journeys and drop-offs

to identify optimization opportunities across landing pages and ad funnels.
- Collaborate with the product and analytics teams to improve
attribution accuracy and event tracking.

3. Strategic Growth Ownership

• Design
  scalable paid media frameworks

for new product launches and monthly growth initiatives.
- Partner with category and brand teams to translate business priorities into measurable performance outcomes.
- Identify
new growth channels, bidding models, and automation opportunities

across Google and Meta ecosystems.
- Develop and execute strategies for
retargeting, cart recovery, and repeat purchase campaigns

.

4. Cross-functional Collaboration

• Work closely with the
  creative and design teams

to brief and iterate on ad creatives based on performance data.
- Collaborate with the
content, tech, and category teams

to improve landing page experience and conversion rates.
- Coordinate with marketing leadership on
weekly revenue forecasting, performance reviews, and optimization plans

.

Key Requirements

• 2+ years

of hands-on experience managing Meta and Google Ads for D2C / e-commerce brands.
- Proven ability to
scale campaigns profitably

with monthly budgets of 2CrL+.
- Deep understanding of
performance marketing metrics, funnel analytics, and attribution models.
- Strong proficiency in
GMC

,
GA4, Meta Ads Manager, Google Ads, and Looker Studio

.
- Data-first mindset with the ability to interpret numbers into actionable strategies.
- Strong collaboration skills and comfort working cross-functionally in a fast-paced environment.
- Prior exposure to
Advantage+ Shopping Campaigns and Performance Max

Nice to Have

• Experience with
  Shopify, WooCommerce, or similar e-commerce platforms

.
- Understanding of
CRO (Conversion Rate Optimization)

and creative analysis metrics.
- Interest or experience in
health, wellness, or lifestyle consumer categories

.

What You'll Get

• Opportunity to own and scale performance marketing for a
  high-growth consumer brand

.
- Access to
cutting-edge ad tech tools and first-party data insights

.
- A learning-focused culture with autonomy, experimentation, and measurable impact.
- Work directly with leadership on shaping the brand's growth roadmap.