Digital Analytics

4 days ago

Kozhikode, Kerala, India YOUGotaGift Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job description

Key Responsibilities:

1. Marketing Analytics & Insights

  • Lead analytics efforts using
    CleverTap
    and
    Google Analytics 4 (GA4)
    to track, measure, and optimize user behavior across app and web.
  • Deploy
    GTM tags
    to track events & parameters for analytics platforms.
  • Define and implement
    custom events, parameters, and funnels
    to capture meaningful user interactions.
  • Build, maintain, and automate
    performance dashboards
    and internal reporting using
    Looker Studio
    and other visualization tools.
  • Translate complex data into actionable business insights and growth opportunities.

2. Digital Marketing Planning & Optimization

  • Plan, manage, and optimize
    Google Ads
    campaigns across search, display, and app channels.
  • Contribute to the overall
    digital marketing strategy
    , balancing performance marketing, CRM, and organic growth initiatives.
  • Lead
    SEO planning and execution
    using
    Ahrefs
    and
    Google Search Console
    to strengthen organic presence and keyword performance.

3. Martech & Automation Management

  • Own and manage the
    CleverTap platform
    , including
    automation journeys, segmentation, in-app notifications, and pop-ups
    .
  • Drive personalized user engagement campaigns to enhance retention, conversions, and lifetime value.
  • Collaborate with product and tech teams to ensure seamless integration of martech systems and data pipelines.

4. Performance Reporting & Decision Support

  • Deliver periodic insights reports on acquisition, engagement, retention, and conversion performance.
  • Identify opportunities for funnel optimization and marketing ROI improvement.
  • Partner with senior management to support strategic decision-making through analytics-backed recommendations.

5. B2B Marketing & CRM Management

  • Manage
    B2B marketing automation and workflows
    through
    Odoo CRM
    for lead tracking, nurturing, and reporting.
  • Ensure accuracy, hygiene, and data consistency across marketing systems and databases.

Tools & Platforms:

CleverTap, Google Tag Manager, Google Analytics 4 (GA4), Google Ads, Looker Studio, Ahrefs, Google Search Console, Odoo CRM, Microsoft Excel / Google Sheets.

Qualifications & Experience:

  • Bachelor's or Master's degree in Marketing, Business Analytics, or a related field.
  • 12+ years of experience
    in marketing analytics, performance marketing, or martech management.
  • Proven expertise in
    CleverTap or similar marketing automation platforms
    (MoEngage, WebEngage, etc.).
  • Strong analytical and problem-solving skills with proficiency in data visualization and campaign performance measurement.
  • Hands-on experience managing
    Google Ads
    and
    SEO optimization
    projects.
  • Excellent communication skills and ability to work cross-functionally with product, marketing, and business teams.
  • Expertise in
    Odoo
    will be an added advantage.

Key Attributes:

  • Data-driven, strategic thinker with a strong business acumen.
  • High attention to detail and ability to handle multiple priorities in a fast-paced environment.
  • Creative problem solver with a passion for digital marketing and user engagement.
  • Proactive, collaborative, and results-oriented approach.

You Can Have :

  • A cool, tech-focused environment
  • Best devices to work with. Eg: Mac
  • Best Medical Insurance
  • Competitive salary, Never an issue for the right candidate

Location

Kochi/Kozhikode, Kerala

YOUGotaGift Pvt Ltd is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.

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