National Head

2 days ago

Cochin, Kerala, India Mindcool Full time ₹ 12,00,000 - ₹ 1,20,00,000 per year

Job Role– National Head

Position Type: Full-time

Department: Marketing & Sales

Reporting : CEO

Experience: Minimum 4 years

Role Purpose

The National Head will lead all state-level marketing and sales activities, ensuring that State

Coordinators achieve their assigned targets. This includes taking full ownership of strategy, execution, and support across B2C (students & parents), B2B (schools & colleges), Business-to-Organizations, and Business-to-NGOs. The National Head is accountable for

delivering state targets through proactive leadership, on-field involvement, and strategic partnerships.

Key Responsibilities

1. Team Target Accountability

  • Full responsibility for ensuring State Coordinators achieve their individual and collective targets.
  • Break down state targets into district-wise and role-wise goals.
  • Provide ongoing guidance, motivation, and field support to the team.
  • Monitor progress daily and intervene with corrective actions when needed.

2. Own Target Alignment with CEO

  • Collaborate with the CEO to set state-wise targets based on potential, previous

performance, and market trends.

  • Translate the national targets into actionable state-level targets for each team

member.

  • Report regularly to the CEO on target progress and challenges.

3. Multi-Channel Business Development

  • Drive business across multiple channels:
  • B2C–Direct engagement with students and parents.
  • B2B–Partnerships with schools, colleges, and training centers.
  • B2O–Collaborations with organizations for joint programs.
  • B2NGO–Tie-ups with NGOs for educational initiatives.
  • Ensure every possible business avenue is explored to achieve targets.

4. School Outreach & Conversion

  • Plan and execute large-scale school outreach programs.
  • Personally lead key presentations and partnership discussions with principals and

decision-makers.

  • Ensure the team consistently delivers high conversion rates from outreach.

5. Marketing & Branding

  • Execute integrated marketing campaigns in alignment with HQ strategy.
  • Ensure brand consistency across events, school visits, and public promotions.
  • Collect and act on market feedback to fine-tune campaigns.

6. Reporting & Coordination

  • Maintain detailed reports on leads, conversions, outreach activities, and incentive

performance.

  • Submit weekly and monthly national performance reports to the CEO.
  • Coordinate with academic, operations, and marketing departments for smooth

execution.

Performance Metrics (KPIs)

  • State Target Achievement– %of state meeting/exceeding goals.
  • Lead Generation–Volume and quality of leads from all channels.
  • Conversion Rate–% of leads converted to progress.
  • Revenue Achievement–Achievement of overall state- wise sales targets.
  • Channel Coverage–Number of B2C,B2B,B2O,and B2NGO initiatives executed.

Skills & Competencies

  • Strong leadership & accountability mindset.
  • Expertise in multi-channel business development.
  • Excellent communication, negotiation, and presentation skills.
  • Highly proactive with ability to work under pressure.
  • Willingness to travel extensively.

Incentive Structure

  • Individual Incentives– Based on personal contribution to conversions.
  • Team Incentives–Based on collective performance of State Coordinators.
  • Milestone Bonuses–For exceeding targets or securing large-scale partnerships.

Career Ladder

  • National Head → Director of Marketing & sales

Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per month

Work Location: In person

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