Marketing Officer

7 days ago

Nehru Enclave DelhiNCR, India Sukrsh Infotech Full time ₹ 5,00,000 - ₹ 15,00,000 per year

JD FOR Marketing Officer

· Strategy and Planning:

o Develop and implement marketing and business development strategies to drive growth.

o Conduct market research to identify trends, opportunities, and competitor activities.

o Set and achieve marketing and sales targets.

· Relationship Management:

o Build and maintain strong relationships with IVF doctors, clinics, hospitals, and other referral partners.

o Educate stakeholders on the center's services and unique selling propositions (USPs).

o Develop a referral network to generate patient leads.

· Campaigns and Events:

o Organize and execute offline marketing campaigns, including field visits, promotional events, and awareness drives.

o Manage digital and offline marketing campaigns.

o Organize meetings, CMEs, and camps with doctors and partner clinics.

· Lead Generation and Outreach:

o Actively engage with potential patients to understand their needs.

o Generate leads and guide patients toward treatment.

o Conduct inbound and outbound calls and emails for marketing purposes.

· Reporting and Analysis:

o Monitor and report on marketing performance metrics.

o Analyze market data and consumer behavior.

o Prepare sales reports and marketing analytics.

Qualifications and skills

· Proven track record in strategic planning, marketing, and business development, with a strong understanding of the IVF/fertility sector.

· Excellent communication and interpersonal skills.

· Ability to work independently and handle field activities.

· Strong analytical and problem-solving skills

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