Urgent Opening For PR Management
5 days ago
JOB RESPONSIBILITIES
- Media Relations & PR Strategy:
- Develop and execute PR strategies to enhance brand reputation and thought leadership.
- Build strong relationships with healthcare, business, and mainstream media (print, digital, and broadcast).
- Proactively pitch stories, handle media queries, and ensure regular and positive media visibility.
- Content Development:
- Draft compelling press releases, media notes, articles, bylines, speeches, Q&A documents, and media kits.
- Collaborate with internal stakeholders (doctors, leadership, marketing) to craft accurate and impactful narratives.
- Campaign & Event Support:
- Support PR and communication efforts around new launches, medical milestones, health awareness campaigns, and other initiatives.
- Manage media outreach during hospital events, health camps, CMEs, conferences, etc.
- Crisis & Reputation Management:
- Support the development of crisis communication plans and act swiftly to mitigate reputational risks.
- Liaise with legal and senior management for sensitive issues.
- Monitoring & Reporting:
- Track and analyze media coverage and share regular PR reports with insights and recommendations.
- Monitor healthcare industry trends and media sentiment.
- Internal & Stakeholder Communication:
- Collaborate with marketing, digital, and social media teams to align messaging across channels.
CANDIDATE REQUIREMENTS
- Bachelors or Master's degree in Communications, Public Relations, Journalism, or Marketing.
- 5–8 years of relevant experience in PR, preferably in the healthcare or life sciences sector (agency exp. mandatory).
- Proven experience in media relations, crisis communication, and healthcare content creation.
- Excellent written and verbal communication skills.
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