Business Analyst

1 week ago


Cochin, Kerala, India WebCastle Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Greetings from WebCastle

We are a professional web design company with offices in India, UAE, and the USA. With over 1000+ clients across the globe, we excel in web development and digital marketing. Our team consists of more than 100+ talented and creative employees spread across three countries. At WebCastle, we offer expert services including SEO, Mobile App Development, E-commerce development, and ERP development.

About Position:

The Pre-Sales Business Analyst (BA) is the vital link between our Sales and Delivery teams. Your primary mission is to create winning proposals quickly and ensure the Sales team fully understands what we are promising to deliver. You achieve this by clearly defining project scope, preparing SRS, coordinating reliable estimates, and actively guiding the Sales team. You also maintain essential daily and monthly reporting on the sales proposal pipeline.

Key Responsibilities:

  1. Proposal Creation and Writing

● Write and edit professional proposals, Statements of Work (SOWs), and responses to client RFPs/RFIs.

● Translate complex technical solutions into clear, simple language that focuses on client value and business benefits.

● Ensure all documents are high-quality with Low-fidelity wireframes, flow charts, process diagrams and always submitted on or before the deadline.

  1. Scope Definition and Sales Guidance

● Guide the Sales team on how to present the scope to clients, explaining what's included and, crucially, what is not included.

● Support the Sales team during client Q&A sessions by providing a deep understanding of the proposed scope.

  1. Estimation and Coordination

● Clearly define the work and tasks so Technical Manager/Project Managers (PMs) for providing accurate time and cost estimates.

● Run estimation meetings with technical leads and review their figures to ensure they align with the proposed solution and company goals.

● Consolidate all approved cost, effort, and timeline estimates into the final proposal.

  1. Requirements Elicitation and Documentation

● Lead requirements gathering sessions with clients (or internal stakeholders) to define the initial, high-level business and functional needs for potential projects.

● Write and maintain the Software Requirements Specification (SRS) document, detailing the functional and non-functional requirements, use cases, flow diagrams, wireframes user stories and acceptance criteria for the solution being proposed.

● Ensure the SRS accurately reflects the scope, aligns with the proposed solution architecture, and serves as the official scope baseline for estimation and eventual project handover.

  1. Tracking and Reporting

● Update the Sales Proposal Tracker Sheet daily with the status of all active proposals, due dates, estimates requested, and documents submitted.

● Rigorously track and manage the Estimation Sheet, ensuring all data points including the date the estimate was requested, who is estimating it, and the final approved numbers are accurate and current.

● Generate monthly summary reports for management and the Sales leadership team on proposal metrics, including volume, win/loss rates, average estimation time, and pipeline value.

Skills We Look For:

● Proposal Experience: Proven ability to write persuasive business and technical proposals.

● Data & Reporting: Strong proficiency with spreadsheets (e.g., Excel, Google Sheets) for daily tracking and monthly reporting.

● Mentorship & Communication: Excellent communication skills and the ability to clearly teach and guide non-technical colleagues (Sales) & Clients on complex project details.

● Coordination & Organization: Strong ability to manage multiple estimates and deadlines across various internal teams.

● Technical Knowledge: Understanding of how IT projects, software development, or service delivery works.

Interested may rush your resume to


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