SEO & Content Specialist

3 days ago

Pune, Maharashtra, India Technosoft Software Solutions Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Location:
Pune (Onsite)

About Us

Technosoft Software Solution is a growing IT services and product company delivering digital solutions across multiple domains. One of our key focus areas is the
education and EdTech sector
, where we build and manage websites and digital platforms for leading coaching institutes. To strengthen our client's online presence, we are hiring a versatile
SEO & Content Specialist
.

Role Overview

This is a dual role that combines
SEO development
with
content writing
. The selected candidate will be responsible for improving website visibility through SEO strategies and creating engaging, keyword-optimized content for blogs, landing pages, and digital campaigns in the
education/entrance exam preparation domain
.

Key Responsibilities
SEO

  • Develop and implement
    on-page, off-page, and technical SEO strategies
    .
  • Conduct keyword research, competitor analysis, and SEO audits.
  • Optimize meta tags, headings, schema markup, and site structure.
  • Drive
    backlink-building activities
    and manage off-page campaigns.
  • Track performance using
    Google Analytics, Search Console, SEMrush/Ahrefs
    .

Content Writing

  • Write and optimize
    blogs, landing pages, FAQs, and guides
    related to education and exam preparation.
  • Collaborate with subject experts to ensure
    accuracy and relevance
    .
  • Create engaging and SEO-friendly content for
    web, social media, and campaigns
    .
  • Maintain brand voice, clarity, and consistency across platforms.

Required Skills & Experience

  • 2–4 years of experience in
    SEO and content writing
    .
  • Strong knowledge of
    on-page, off-page, and technical SEO
    .
  • Hands-on experience with tools like
    Ahrefs, SEMrush, Moz, Screaming Frog
    .
  • Excellent writing skills in
    English
    (Marathi/Hindi proficiency is a plus).
  • Familiarity with
    WordPress/HTML/CSS
    for publishing and optimization.
  • Strong analytical and reporting skills.

Why Join Us

  • Opportunity to work on
    digital growth projects in the education/EdTech sector
    .
  • Competitive salary and performance incentives.
  • Collaborative, innovation-driven work culture.
  • Growth path towards
    Digital Marketing Manager
    or
    SEO Lead
    roles

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