 
						Group Product Manager
7 days ago
Reporting to:
Marketing Head
Location:
Hyderabad
Salary Range:
₹14 – ₹18 LPA
Position Description:
The
Group Product Manager (GPM)
will be responsible for leading the strategy, planning, and execution for multiple brands or a therapeutic portfolio. This role entails driving brand performance, developing long-term strategic plans, overseeing lifecycle management, and ensuring achievement of revenue and profitability goals. The GPM will provide leadership to a team of product managers and play a key role in cross-functional alignment with sales, medical, regulatory, and external stakeholders.
The incumbent will develop country operating plans, drive segmentation and targeting strategies, and champion marketing innovation while balancing resource optimization and execution excellence. The role includes active participation in long-range planning, commercial forecasting, and budget ownership. The GPM is expected to build strong key account marketing frameworks and ensure strategic engagement with corporate hospitals, private healthcare chains, and other institutional stakeholders.
Education:
- Bachelor's degree in Science / Pharmacy or related field
- Post-graduate degree in Marketing / Business Administration preferred
- Additional certification in sales/marketing is an advantage
Experience:
- 8–12 years
 of experience in pharmaceutical marketing
- Minimum
 3–4 years
 in a Product Manager / Group Product Manager role
- Experience in handling therapeutic portfolios, team leadership, and key account strategy is essential
- Experience with product launches, line extensions, and lifecycle planning preferred
Job Responsibilities:
- Lead the
 strategic planning
 and execution of marketing activities across multiple brands / therapy areas
- Drive
 portfolio growth
 , new product introduction, and mature brand revitalization
- Oversee development and implementation of
 brand marketing plans
 , promotional campaigns, and tactical programs
- Guide the creation of
 visual aids
 , digital campaigns, and customer engagement materials
- Build and mentor a team of Product Managers and drive
 performance management
- Lead
 brand forecasting
 , budgeting, and resource allocation to ensure optimal ROI
- Collaborate cross-functionally with Medical, Regulatory, Sales, Analytics, and Compliance teams to deliver integrated strategies
- Identify and manage external vendors, agencies, and KOLs for execution excellence
- Establish frameworks for
 Key Account Marketing
 , institutional engagement, and private hospital strategy
- Partner with sales leadership to align field force training, deployment, and customer segmentation
- Develop and oversee
 CME programs
 , congress participation, and HCP engagement initiatives
- Lead lifecycle planning, including line extensions, new indications, and pricing strategy
- Monitor market trends, competitor activity, and derive actionable insights for strategic pivots
Key Performance Indicators:
- Achievement of
 portfolio-level revenue and market share targets
- Successful product launches and lifecycle outcomes
- Timely execution and impact of
 multi-brand marketing initiatives
- High-quality and compliant marketing outputs
- Leadership effectiveness in developing and managing a high-performing marketing team
- Strategic contribution to
 long-range planning
 and innovation pipeline
- Institutional business growth and improved brand presence in
 key accounts
Required Skills:
- Strategic Thinking and Business Acumen
- Strong knowledge of
 Therapeutic Areas & Market Dynamics
- Proficiency in
 Customer Segmentation
 , Targeting, and Market Execution
- Leadership & Team Development
- Key Account Management and Institutional Marketing
- Strong
 analytical, forecasting, and budgeting
 skills
- Excellent interpersonal, communication, and vendor management skills
- Understanding of
 Regulatory Compliance
 and industry best practices
- Ability to drive performance in a
 matrixed environment
Operating Network:
External:
- Consultants, Creative Agencies, Research Firms, KOLs, Vendors
Internal:
- Marketing Team, Sales Leadership, Medical Affairs, Regulatory, Finance, Legal, Corporate Strategy, Distribution, Business Analytics, and Business Technology
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