Social Media Marketing Specialist

Position Overview:

Recykal is India's leading sustainability tech company, building digital infrastructure for the circular economy. We are looking for a passionate Social Media professional to lead our social presence across platforms and bring our brand voice to life. This role requires a unique blend of strategy, execution, leadership, and creativity. You'll be responsible for developing and executing Recykal's social media roadmap, managing external agencies and internal resources, and driving visibility through influencers and social-led campaigns.

You'll play a critical role in shaping how Recykal is perceived by stakeholders — brands, recyclers, aggregators, government bodies, and citizens — while staying ahead of digital trends, tools, and formats.

Key Responsibilities:

Strategy & Planning

• Design and implement a comprehensive social media strategy aligned with brand and business objectives.
• Plan monthly calendars and campaigns with integrated storytelling across LinkedIn, Instagram, YouTube, X, and more.
• Define KPIs and track growth across engagement, reach, follower base, and conversions.
• Focus on increasing brand visibility, engagement, and lead generation across various products of Recykal.

Team, Agency & Influencer Management

• Lead and mentor an in house lean team, ensuring high-quality execution and consistency.
• Manage day to day coordination with external social media agency from briefing to approvals and feedback.
• Identify and collaborate with sustainability aligned influencers and content creators for brand campaigns and moments.

Content & Campaign Development

• Drive content ideation, scripting, and execution for social-first videos, reels, carousels,static posts, and stories.
• Lead narrative development for social campaigns & special initiatives.
• Work closely with in-house content and design teams to maintain brand voice,
• streamline approvals, and ensure timely rollout.

Analytics, Tools & Reporting :

• Monitor and report platform-wise performance weekly and monthly, drawing insights
• and optimizations.
• Use platforms like Meta Business Suite, YouTube Studio, X Analytics, Google Analytics, Airtable, Hubspot, Gen AI, and Canva to manage campaigns and reporting.
• Track competitor performance, emerging trends, and real-time opportunities to
• engage audiences creatively.

Brand Voice & Community Engagement

• Build a distinct, consistent brand voice across platforms that reflects Recykal's purpose and personality.
• Monitor conversations, respond with empathy, and build brand trust through active engagement.
• Support customer and stakeholder communication when routed via social.

Qualifications:

• Bachelor's degree in Public Relations, Mass Communications, Marketing or a related field from Tier 1 universities in India. Engineers are welcome with relevant experience. A Master's is a plus.
• Minimum of 4-6 years of experience in social media marketing preferably in B2B sectors, ideally within sustainability, technology, or a growing start-up space.
• Experienced as an individual contributor, managing teams and external agencies.
• Exceptional written and verbal communication skills in English. Proficiency in additional languages is a plus.
• Strong command over storytelling, and creative thinking.
• Familiarity with paid campaigns, influencer partnerships, and brand collaborations.
• Hands-on proficiency with platforms/tools: Meta Suite, LinkedIn, YouTube, X, Google Analytics, Airtable, Hubspot, Canva, Gen AI.
• Creative thinker with strong project management skills and the ability to manage multiple tasks simultaneously.
• Strong adaptability in a fast-paced startup environment and ownership mentality in driving PR efforts.

Additional Requirements:

• Ability to work individually, remain calm under pressure, and make strategic decisions in
• work situations.
• Strong leadership potential with the ability to mentor and guide team members as the
• Social Media function grows, with an emphasis on collaboration and teamwork across
• departments.
• Passion for sustainability and commitment to Recykal's mission of driving India's Circular Economy.