Brand Strategist

1 week ago

Mumbai, Maharashtra, India Vigor Space Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Vigor LaunchPad is a leading 360-degree marketing agency with an impressive portfolio including Titan, Fastrack, Van Heusen, Croma, JBL, and more. We are looking for a dynamic Brand Strategist to join our team.

Responsibilities:

  • Generate fresh ideas and devise integrated strategies for brands, including digital (online) and experiential (offline) marketing campaigns.
  • Exhibit a flair for research to create new concepts and proposals tailored for client needs.
  • Conceptualise end-to-end campaigns and deliver creative solutions aligned with the brief.
  • Collaborate closely with design and copy teams to bring strategic concepts to life.
  • Prepare compelling presentations and pitch decks for onboarding new clients.
  • Lead strategic planning for onboarding new brands and contribute to all online/offline campaign initiatives.
  • Maintain up-to-date knowledge of consumer research and market trends, analysing data and insights to inform strategies.
  • Create competitive reviews, situational analyses, and identify actionable insights, challenges, and growth opportunities.
  • Develop brand architecture, positioning, and strategy, and craft engaging brand stories.
  • Actively meet and present strategy to clients, focusing on client satisfaction and relationship building.
  • Brief and collaborate with creative teams to ensure consistent campaign execution.
  • Lead ideation and brainstorming sessions to foster innovative solutions across the team.

If interested, share your resume with 

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