Brand Strategist
1 week ago
Vigor LaunchPad is a leading 360-degree marketing agency with an impressive portfolio including Titan, Fastrack, Van Heusen, Croma, JBL, and more. We are looking for a dynamic Brand Strategist to join our team.
Responsibilities:
- Generate fresh ideas and devise integrated strategies for brands, including digital (online) and experiential (offline) marketing campaigns.
- Exhibit a flair for research to create new concepts and proposals tailored for client needs.
- Conceptualise end-to-end campaigns and deliver creative solutions aligned with the brief.
- Collaborate closely with design and copy teams to bring strategic concepts to life.
- Prepare compelling presentations and pitch decks for onboarding new clients.
- Lead strategic planning for onboarding new brands and contribute to all online/offline campaign initiatives.
- Maintain up-to-date knowledge of consumer research and market trends, analysing data and insights to inform strategies.
- Create competitive reviews, situational analyses, and identify actionable insights, challenges, and growth opportunities.
- Develop brand architecture, positioning, and strategy, and craft engaging brand stories.
- Actively meet and present strategy to clients, focusing on client satisfaction and relationship building.
- Brief and collaborate with creative teams to ensure consistent campaign execution.
- Lead ideation and brainstorming sessions to foster innovative solutions across the team.
If interested, share your resume with
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