Sr./Director Commercial Marketing
4 days ago
Role Description:
Simplilearn is looking to Sr./Director - Commercial Marketing to support the growth objectives of Commercial function through solutions-led GTM Strategy and demand generation globally.
Key responsibilities include -
Solution Value Proposition & Positioning
● Develop and evangelize Simplilearn's differentiated positioning by deeply understanding
the competition, ICP (Ideal Customer Profile), and market needs.
● Translate Simplilearn's training solutions into compelling narratives that drive demand
for the commercial function.
● Design B2B engagement models and use cases, identifying cross-linkages to create
multiple user journeys and unlock additional sales opportunities.
● Conduct market research across key global markets to identify trends, customer needs,
and opportunities for differentiation.
Demand Generation
● Design and execute global demand generation campaigns targeting ICPs, continuously
optimizing based on performance insights.
● Leverage an omnichannel approach, including email, webinars, free and paid social,
content marketing, PR, and influencer marketing.
● Lead website optimization efforts including messaging, SEO other UI initiatives, to
improve organic demand generation and enhance the user experience.
● Global field marketing activities by generating demand campaigns focused on events
and other regional-specific campaigns
Sales & Marketing Enablement
● Develop high-impact customer-facing collaterals, including thought leadership white
papers, use-case guides, event decks, and sales prospecting kits.
● Equip sales teams with battlecards, competitor insights, and pitch materials to improve
win rates.
● Conduct customer surveys and interviews to create compelling customer case studies
and success stories.
Desired skills
● Overall 10+ yrs of experience across product/solutions marketing with at least 2-3 years of
experience of demand-generation through performance marketing and regional
campaigns
● Strong exposure and understanding of customer journey mapping
● Experience in Online learning / enterprise learning (good to have)
● Ability to independently work with multiple stakeholders across the organization
● Detailed oriented and strong analytical skills
● Strong program management skills
● Excellent communication skills
● Strategic thinker with strong bias for action, high on ownership
● Team management is preferred
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