Digital Marketing

7 days ago

Hoodi Bengaluru Karnataka, India cbb69b0a-ee23-4fe8-889b-832f9e1dd6d6 Full time ₹ 2,40,000 - ₹ 3,60,000 per year

Job description:

Job Title: Digital Marketing – Paid Ads Specialist

Company: Cloud Software Solution

Experience: 3 to 4 Years

Salary : 20,000 to 30,000 per month

Location: Onsite – Bangalore (Work from Office Only)

Industry: IT Services – Website & Mobile App Development, ERP & CRM Solutions

Job Overview:

We are looking for a highly skilled and performance-driven Digital Marketing

Executive with 1–4 years of experience in running ROI-focused campaigns on

Facebook, Instagram, Google Ads, and LinkedIn. The ideal candidate must have a

strong background in B2B lead generation for service-based IT offerings such as

Website & Mobile App Development, as well as ERP and CRM solutions.

Key Responsibilities

  • Plan, manage, and optimize paid ad campaigns across:
  • Facebook & Instagram (Meta Ads)
  • Google Ads (Search, Display, Video, and Retargeting)
  • LinkedIn Ads (Sponsored Content, Message Ads, and Lead Gen Forms)
  • Generate high-quality B2B leads from industries including manufacturing, corporate, tech startups, and service-based businesses.
  • Build ad strategies to promote website development, mobile app development, ERP implementation, and CRM solutions.
  • Set up proper campaign tracking through UTM parameters, conversion goals, and remarketing pixels.
  • Analyze campaign performance and improve CTR, CPL, and ROI through A/B testing and funnel optimization.
  • Create campaign briefs and work with content/design teams to produce high-converting creatives and landing pages.
  • Prepare weekly and monthly performance reports using tools like Google Analytics, Meta Events Manager, and LinkedIn Campaign Manager.
  • Stay updated with ad platform changes, bidding strategies, and audience targeting techniques.

Required Skills

  • Proven experience in running successful performance campaigns for IT services (especially web/app development, ERP & CRM services).
  • Hands-on expertise with:
  • Meta Business Suite (Facebook & Instagram)
  • Google Ads (Search, Display, Performance Max, Video)
  • LinkedIn Campaign Manager
  • Strong understanding of B2B targeting, lead generation, remarketing, and conversion tracking.
  • Familiarity with tools such as Google Analytics, Google Tag Manager, Looker Studio (formerly Data Studio), and Hotjar.
  • Ability to work independently and meet lead targets with clear ROI reporting.
  • Excellent analytical, reporting, and communication skills.

Job Types: Full-time, Permanent

Pay: ₹20, ₹30,000.00 per month

Application Question(s):

  • What is your Current CTC?
  • What is your Expected CTC

Experience:

  • Digital marketing: 3 years (Required)

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