Assistant/Associate Manager Social Media

3 days ago

Mumbai, Maharashtra, India Nykaa Full time ₹ 1,80,000 - ₹ 3,60,000 per year

About the Role :

Assistant/Associate Manager – Social Media to lead and execute the digital content strategy for Beauty or Fashion. This role calls for a beauty/fashion-obsessed, trend-savvy professional who understands the unique DNA of Nykaa's Beauty/Fashion and its audience. You'll be responsible for creating and amplifying content that resonates with our consumers, grows brand presence, and drives engagement across key platforms like Instagram, YouTube, and emerging channels.

Job Description :

Content & Social Media Management

  • Develop and execute monthly social media calendars for Beauty/Fashion, focusing on new launches, product storytelling, brand campaigns, and cultural moments.
  • Build launch communication strategies aligned with Beauty/Fashion's brand ethos and positioning.
  • Schedule and publish posts, reels, and stories using platform tools (Instagram Insights, Socialbakers).
  • Plan and oversee YouTube content for Beauty/Fashion — from concepting to optimization.

Creative Strategy & Innovation

  • Ideate and execute fresh, high-engagement content tailored to Nykaa's audience.
  • Monitor trends, aesthetics, and content formats to keep the brand relevant and aspirational.
  • Collaborate with brand building, design, marketing, and production teams for 360° campaign execution.

Campaign Execution & Production

  • Lead the planning and execution of marketing campaigns (product launches, festive drops, collaborations).
  • Manage content shoots — pre-production (briefing, prop/product planning), production, and post-production.
  • Ensure visual and tonal consistency across all assets.

Performance Marketing Support

  • Identify high-performing social assets for boosting to drive reach, engagement, and conversions.
  • Partner with the performance marketing team to align content with growth objectives.

Influencer Marketing

  • Manage influencer collaborations for both always-on content and launch campaigns.
  • Ensure influencer outputs are on-brand, legally compliant, and deliver measurable ROI.

Analytics, Reporting & Optimization

  • Track platform metrics (impressions, reach, engagement, video views) against KPIs.
  • Lead monthly and quarterly reporting to measure content performance and impact.
  • Provide insights and recommendations to continuously improve content strategies.

Trend Mapping & Industry Insight

  • Stay ahead of platform updates, viral formats, and audience behavior shifts.
  • Bring competitive intelligence and global benchmarks into Nykaa's strategy.
  • Share learnings across teams to foster innovation and agility.

Knowledge, Skill & Qualification Requirements

  • Bachelor's degree in marketing, Communications, Fashion, or a related field.
  • 4-8 years of experience in Social Media, content creation, digital marketing, or a similar role within the beauty or fashion industry.
  • Proven experience in managing video content production and strategy.
  • Experience leading a small team and working cross functionally with other departments
  • Ability to strategize with the changing/trending nature of the digital space
  • An established networker in the social media space who is able to engage and influence creative individuals.
  • Ability to understand audience needs and behaviours across platforms /devices / content and translate this into strategic thinking.
  • Excellent communication and interpersonal skills.
  • Ability to analyze data and derive actionable insights.
  • Creative mindset with a keen eye for detail and aesthetics.
  • Proficiency in content management systems and video editing tools.

  • Social Media Associate

    1 day ago

    Mumbai, Maharashtra, India T And M Services Consulting Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Job Opening for Social Media Associate (Off Role Contractual)Company -SIDBI Venture Capital Limited (SVCL)Key Responsibilities:Social Media AssociateSupports the team by managing a company's social media accounts, creating engaging content, and monitoring online activity.Key responsibilities:Social Media handles: Posting & Management, increasing brand &...

  • Social Media Specialist

    1 day ago

    Navi Mumbai, Maharashtra, India Social Faalcon Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    We're Hiring Social Media SpecialistAre you passionate about creating content that engages, inspires, and drives results? Social Faalcon, a full-service digital marketing agency, is looking for a creative and organized Social Media Specialist to manage multiple brand accounts.About Social FaalconSocial Faalcon is a full-service digital marketing agency...

  • Assistant/Associate Manager Social Media

    2 days ago

    Mumbai, Maharashtra, India, Maharashtra Nykaa Full time

    About the Role : Assistant/Associate Manager – Social Media to lead and execute the digital content strategy for Beauty or Fashion. This role calls for a beauty/fashion-obsessed, trend-savvy professional who understands the unique DNA of Nykaa's Beauty/Fashion and its audience. You’ll be responsible for creating and amplifying content that resonates with...

  • Social Media Associate

    3 days ago

    Mumbai, Maharashtra, India Occams Advisory Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    A. Company OverviewFounded in 2012,Occams Advisoryis a leading business solutions, professional services and financial advisory provider specializing in growth, financing, and taxation. Serving as a trusted advisor throughout the business lifecycle, Occams combines Fortune 500 expertise, entrepreneurial insights, and a global perspective to deliver...

  • Social Media Manager

    2 weeks ago

    Mumbai, Maharashtra, India GlobalEd Careers Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionGlobalEd Careers is a pioneering career consulting and overseas education company founded in 2024. We specialize in guiding individuals from South Asia—India, Bangladesh, Nepal, and Sri Lanka—toward global education, international job opportunities, and long-term immigration pathways. Our core services include career counseling, study...

  • Social Media

    5 days ago

    Mumbai, Maharashtra, India Arting Digital Private Limited Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Job Title: Social Media & Content Associate Experience: Minimum 6 months - 3year Location: Bhandup, Mumbai (Work from Office) Employment Type: Full-TimeJob Summary:We are looking for a creative and detail-oriented Social Media & Content Associate to manage our LinkedIn presence, create engaging content, and collaborate with our design team to bring ideas to...

  • Manager - Paid Media

    2 weeks ago

    Mumbai, Maharashtra, India Social Beat Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Position SummaryWe are looking for an analytically minded, Digital Media Manager for Social Beat DigitalMarketing Agency to focus on developing, executing, optimize campaign and media planningacross Search, Display, Video & UAC/Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic...

  • Assistant Manager Social Media

    3 days ago

    Mumbai, Maharashtra, India Digitales PR Medios Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Role Overview: As a Social Media Marketing Manager in Mumbai, you will play a crucial role in managing social media marketing campaigns, developing content strategies, optimizing social media presence, and implementing digital marketing tactics to engage the target audience. You will work alongside a team of dedicated individuals focused on enhancing...

  • Social Media Associate

    7 days ago

    Mumbai, Maharashtra, India edept Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Job Title: Social Media Associate (Content Creator & Micro-Influencer)Location:Mumbai–Pune (Hybrid)Type:Full-timeAbout the RoleWe're looking for aSocial Media Associatewho's as fluent in trends as they are in storytelling.If you're amicro-influencer,content creator, or someone who's bursting with ideas that make people stop scrolling — this is your...

  • Social Media Marketing Associate

    2 weeks ago

    Mumbai, Maharashtra, India South Mumbai Chess Academy Pvt Limited Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Role & responsibilitiesDevelop and implement social media strategies to increase brand awareness and engagement. Create compelling content for social media platforms, email campaigns, and online advertisements. Manage and monitor social media accounts, responding to comments and messages promptly. Analyze and report on social media performance metrics to...