Senior Sales Manager

 
Senior Sales Manager — Bangalore
 
"Build the future of healthy beverages with us."

If you've ever wanted to take a product from 
zero to shelf
, shape a city's launch strategy, and see your work literally 
in people's hands
, this is your shot.

Swichh isn't just another beverage — it's a movement toward a better, cleaner, more energetic India.

 
About Swichh

Swichh is a new-age 
premium functional beverage brand
 built for a better future.

Our drinks make health effortless — combining 
clean ingredients with ZERO sugar
 in a fizzy, refreshing can.

Every sip is clean, playful, and purposeful — made for 
modern hustlers
 juggling work, workouts, and weekends.

We're gearing up for launch and looking for a 
Senior Sales Manager
 to lead Swichh's 
offline growth in Bangalore
 — across HoReCa (Hotels, Restaurants, Cafés), General Trade (GT), and Modern Trade (MT).

 
Role Overview

You'll be the 
city lead
 for Swichh — owning strategy, execution, and sales performance across Bangalore.

From setting up distributors and sales routes to closing partnerships and leading activations, you'll be responsible for turning Swichh into a visible, fast-moving brand.

In the early months, you'll also 
get your hands dirty on the ground
 — meeting outlets, pitching, and driving early wins yourself. We believe the best leaders lead by example.

This is a 
high-ownership role
 for someone who thrives in fast-moving, unstructured environments and wants to 
build a beverage brand for better future.

 
Key Responsibilities
 
1. Channel Development

• Build and manage offline sales channels: 
  HoReCa, GT, MT.
• Onboard premium cafés, gyms, restaurants, and retail stores.
• Negotiate with distributors, manage trade margins, and optimize inventory flow.

 
2. Sales Planning & Execution

• Design and own 
  monthly sales targets, routes, and coverage plans.
• Drive sell-in & sell-out performance, ensuring high product velocity.
• Lead a small field team, training and mentoring them for scale.
• Personally close key accounts during the initial phase.

 
3. Brand Presence & Activation

• Plan and execute 
  city-level activations, tastings, and partnerships.
• Collaborate with marketing for POS materials and influencer tie-ups.
• Ensure strong product visibility and recall in all outlets.

 
4. Reporting & Insights

• Maintain weekly/monthly sales dashboards and forecasts.
• Provide feedback on pricing, consumer behaviour, and competitor activity.
• Work closely with operations to align production and logistics.

5. 
City Ownership Mindset

• Act like the 
  mini-CEO for Bangalore
   — you own the presence, visibility, and sales.
• Bring creative ideas to make Swichh a known name across the city's health-conscious crowd.

 
Who You Are

• 5–8 years of experience in 
  FMCG / Beverage / Food
   sales.
• Hands-on exposure to 
  HoReCa, GT, and/or MT
   channels.
• Strong distributor & outlet network in Bangalore.
• Fluent in 
  English and Kannada
   
  (Hindi optional but preferred)
  .
• Leadership mindset — can build, motivate, and manage a field team.
• Excellent negotiation, communication, and analytical skills.
• Entrepreneurial attitude — bias for action, adaptable, and hungry to grow.
• (Bonus: Experience launching or scaling a new beverage / startup brand.)

 
Location

• Bangalore
   (Field + Office mix)

 
Compensation

• Fixed Salary + 
  attractive incentives based on sales growth.

 
Why Join Swichh

• Be part of the 
  founding team
   redefining "healthy soda" in India.
• Work directly with the Founder
   — your voice will shape our playbook.
• Modern, wellness-first, performance-driven culture.
• Flat structure, high autonomy & zero politics.
• Build a portfolio you'll brag about — your work will literally be 
  on shelves, in cafés, and on reels.

 
To Apply:

Send your CV / LinkedIn to [your email]

Subject:
Senior Sales Manager — Bangalore

• Include 2 lines on
  why you'd love to build India's coolest health beverage.