Senior Marketing Manager

2 days ago

Remote, India Bell MedEx Medical Billing Full time ₹ 10,00,000 - ₹ 12,00,000 per year

Senior Manager – Performance Marketing

About Bell MedEx

Bell MedEx is a trusted leader in healthcare revenue cycle management (RCM), providing innovative, technology-driven solutions that empower medical practices to streamline operations, maximize reimbursements, and improve patient experiences. Our advanced platform and experienced team help healthcare providers across the nation simplify billing, accelerate payments, and ensure compliance — enabling them to focus on what truly matters: patient care.

We're rapidly growing and expanding our digital footprint. As part of this growth, we're seeking a Senior Manager – Performance Marketing to lead our paid media strategy and drive measurable business impact across multiple digital channels.

Position Overview

We are looking for an experienced and data-driven Performance Marketing Leader with 8–10 years of experience in paid media, ideally within the B2B or healthcare technology space. This role requires a deep understanding of digital marketing channels, strong analytical capabilities, and a proven ability to scale high-performing campaigns that generate qualified leads and pipeline growth.

This is a strategic and hands-on role for someone who thrives in a fast-paced, results-oriented environment and can collaborate cross-functionally with sales, content, and leadership teams to align marketing performance with business goals.

Key Responsibilities

  • Lead the strategy, execution, and optimization of paid media campaigns across Google Ads, LinkedIn, Meta (Facebook/Instagram), and YouTube.
  • Develop and refine audience targeting strategies for U.S. healthcare markets to maximize efficiency and ROI.
  • Manage and optimize large-scale advertising budgets with a focus on lead quality, conversion rate, and cost efficiency.
  • Collaborate with internal teams to design Account-Based Marketing (ABM) campaigns that target key healthcare organizations.
  • Implement performance measurement frameworks — tracking key metrics such as CAC, CPL, MQLs, SQLs, and ROI.
  • Partner with Sales and Revenue Operations teams to align campaigns with lead generation goals and conversion strategies.
  • Act as the subject matter expert (SME) for digital performance marketing, advising internal stakeholders on emerging trends and best practices.
  • Stay up-to-date with evolving advertising technologies, analytics tools, and digital innovations in healthcare marketing.

Qualifications

  • Experience: 8–10 years in performance marketing, with proven success in B2B or healthcare campaigns.
  • Technical Expertise:
  • Strong hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads.
  • Proficiency in analytics tools like Google Analytics and Google Tag Manager.
  • Familiarity with CRM systems and marketing automation tools

*

  • Creative Skills:
  • Ability to craft effective ad creatives and messaging aligned with brand tone and compliance standards.
  • Strong understanding of visual storytelling and data-driven content.
  • Education: MBA or relevant degree in Marketing, Business, or a related field.
  • Preferred: Certifications in Google Ads, LinkedIn Marketing, or Meta Blueprint; experience with ABM platforms such as Demandbase or 6Sense.

Why Join Bell MedEx?

  • Be a key player in driving Bell MedEx's digital growth and market leadership in the healthcare RCM space.
  • Work with a high-performing team passionate about innovation, automation, and measurable impact.
  • Competitive compensation, performance incentives, and opportunities for career advancement.

Job Type: Full-time

Pay: ₹20, ₹100,000.00 per month

Work Location: Remote

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