Marketing Associate

3 days ago

Tiruppur, Tamil Nadu, India La Confianza Technologies - Salesforce Partner Full time ₹ 2,50,000 - ₹ 7,50,000 per year

About Us

At La Confianza Technologies
, we're a
Salesforce Consulting Partner
and
AppExchange Product Development firm
.

But we don't stop at Salesforce. Our work also spans across:

  • AWS
    (cloud services & integrations)
  • Full Stack Development
    (React, Node, Python, etc.)
  • Shopify Marketplace Apps
    (Sendoship)
  • Other Platforms
    (Gong, Outreach, and more)

We're scaling fast with a strong presence in both services and products
. To support our growth, we're hiring a
Marketing Associate
to drive digital campaigns and creatives.

Role Overview

You'll run multi-platform campaigns
(Google, LinkedIn, Meta), design
creatives
(ads, email banners, LinkedIn posts), and execute
email campaigns
. You'll also help identify
ICP profiles
across Salesforce, AWS, Shopify, and SaaS platforms, driving qualified leads (MQLs) for both
services and products
.

This role requires a blend of
performance marketing + creative design + ICP targeting
.

Key Responsibilities

Digital Campaigns

  • Plan and execute
    Google Ads, LinkedIn Ads, and Meta Ads
    .
  • Optimize for CTR, CAC, and ROAS across different platforms.
  • Run
    ABM campaigns
    targeting Salesforce admins, CIOs, tech leads, e-commerce managers, etc.

Email Campaigns & ICP Outreach

  • Create and run
    email campaigns
    with segmentation & personalization.
  • Build ICP lists for Salesforce, Shopify, AWS, and SaaS ecosystem.
  • Support
    lead database management
    for deal tracking and nurturing.

Creatives & Content

  • Design
    ad creatives, landing page visuals, and LinkedIn post graphics
    .
  • Collaborate with product teams to create
    short demo clips
    for our apps.
  • Align messaging across Salesforce services, AWS, and Shopify products.

Reporting & Insights

  • Weekly reporting on
    campaign performance, lead conversions, and ROI
    .
  • Recommend strategies to improve
    email open/click rates and ad effectiveness
    .

Qualifications

  • 1–2 years experience
    in digital marketing (ads + campaigns).
  • Knowledge of
    ICP research
    in B2B SaaS / Salesforce ecosystem.
  • Skilled with
    Google Ads Manager, LinkedIn Campaign Manager, Meta Ads Manager
    .
  • Hands-on with
    design tools
    (Canva, Figma, Photoshop).
  • Experience in
    email marketing tools
    (HubSpot, Mailchimp, Apollo, etc.).
  • Bonus: Familiarity with
    Salesforce, Shopify, or AWS ecosystem marketing
    .

What We Offer

  • Opportunity to work across
    Salesforce, AWS, Shopify, and SaaS ecosystems
    .
  • Ownership of
    end-to-end marketing campaigns
    (from creatives to ICP targeting).
  • Growth path into
    Performance Marketing Manager
    or
    Product Marketing Manager
    .
  • Competitive package, insurance, team lunches, and exposure to
    global clients
    .

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