Digital Marketing Specialist

6 days ago


Pitampura, Delhi, India NGO PARTNERS Full time ₹ 2,40,000 - ₹ 3,00,000 per year

To manage and scale all digital growth functions — from video creation to lead generation, landing page building, and e-commerce operations — driving consistent conversions and brand visibility. Core Responsibilities1 Video Editing & Content Production

  • Edit and produce short-form & long-form videos for YouTube, Instagram, and ads.
  • Add subtitles, transitions, and branding elements.
  • Repurpose webinars, podcasts, and testimonials into micro-content.
  • Create engaging visuals, graphics, and reels aligned with brand tone.Tools: CapCut, Filmora, Canva Pro, Descript, Adobe Premiere

2 Landing Page Building & Funnel Setup

  • Design and deploy high-conversion landing pages for campaigns.
  • Integrate lead forms, tracking pixels, and automation workflows.
  • Connect landing pages with CRM/email tools for auto lead nurturing.
  • A/B test headlines, CTAs, and designs to improve conversion rate.
  • Optimize page load speed and mobile responsiveness. Tools: , Wix, WordPress + Elementor, GoHighLevel, Notion, Google Tag Manager

3 Lead Generation & Performance Marketing

  • Plan, run, and optimize Meta and Google Ads campaigns.
  • Define and monitor lead quality, CPL (Cost Per Lead), and ROI.
  • Implement retargeting and lookalike audience campaigns.
  • Automate follow-up sequences via WhatsApp or email.
  • Create offer-based funnels (lead magnet → webinar → call booking).

Tools: Meta Ads Manager, Google Ads, Zapier, HubSpot, Mailchimp

4 E-Commerce Management

  • Manage product listings, pricing, and stock updates.
  • Run ad campaigns for product awareness and conversions.
  • Track order performance, abandoned carts, and delivery analytics.
  • Coordinate product creatives and seasonal offers.

Tools: Shopify, WooCommerce, Amazon Seller Central, Meesho Seller, Google Analytics

5 Social Media & Branding

  • Plan monthly content calendar and growth strategy.
  • Write captions, hashtags, and publish content regularly.
  • Engage followers via comments, DMs, and polls.
  • Build brand consistency across all digital platforms.

Tools: Meta Business Suite, Buffer, Canva, Google Sheets

6 Analytics & Optimization

  • Create reports for traffic, leads, ad ROI, and engagement.
  • Use insights to refine ad targeting and content performance.
  • Maintain data dashboards for weekly and monthly review.

Tools: Google Analytics 4, Looker Studio, Excel, Meta Insights

Performance KPIs

  • Lead Cost (CPL) and Conversion Rate
  • Landing Page Conversion %
  • E-commerce ROAS (Return on Ad Spend)
  • Monthly Content Consistency
  • Growth in Social & Email Subscribers

Ideal Profile

  • 1–3 years of digital marketing experience
  • Can independently handle video editing, ads, and landing page design
  • Understands both creative and analytical sides of marketing
  • Strong command of English & design sense
  • Fast learner and proactive executor

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month



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