Digital Marketing Specialist
6 days ago
To manage and scale all digital growth functions — from video creation to lead generation, landing page building, and e-commerce operations — driving consistent conversions and brand visibility. Core Responsibilities1 Video Editing & Content Production
- Edit and produce short-form & long-form videos for YouTube, Instagram, and ads.
- Add subtitles, transitions, and branding elements.
- Repurpose webinars, podcasts, and testimonials into micro-content.
- Create engaging visuals, graphics, and reels aligned with brand tone.Tools: CapCut, Filmora, Canva Pro, Descript, Adobe Premiere
2 Landing Page Building & Funnel Setup
- Design and deploy high-conversion landing pages for campaigns.
- Integrate lead forms, tracking pixels, and automation workflows.
- Connect landing pages with CRM/email tools for auto lead nurturing.
- A/B test headlines, CTAs, and designs to improve conversion rate.
- Optimize page load speed and mobile responsiveness. Tools: , Wix, WordPress + Elementor, GoHighLevel, Notion, Google Tag Manager
3 Lead Generation & Performance Marketing
- Plan, run, and optimize Meta and Google Ads campaigns.
- Define and monitor lead quality, CPL (Cost Per Lead), and ROI.
- Implement retargeting and lookalike audience campaigns.
- Automate follow-up sequences via WhatsApp or email.
- Create offer-based funnels (lead magnet → webinar → call booking).
Tools: Meta Ads Manager, Google Ads, Zapier, HubSpot, Mailchimp
4 E-Commerce Management
- Manage product listings, pricing, and stock updates.
- Run ad campaigns for product awareness and conversions.
- Track order performance, abandoned carts, and delivery analytics.
- Coordinate product creatives and seasonal offers.
Tools: Shopify, WooCommerce, Amazon Seller Central, Meesho Seller, Google Analytics
5 Social Media & Branding
- Plan monthly content calendar and growth strategy.
- Write captions, hashtags, and publish content regularly.
- Engage followers via comments, DMs, and polls.
- Build brand consistency across all digital platforms.
Tools: Meta Business Suite, Buffer, Canva, Google Sheets
6 Analytics & Optimization
- Create reports for traffic, leads, ad ROI, and engagement.
- Use insights to refine ad targeting and content performance.
- Maintain data dashboards for weekly and monthly review.
Tools: Google Analytics 4, Looker Studio, Excel, Meta Insights
Performance KPIs
- Lead Cost (CPL) and Conversion Rate
- Landing Page Conversion %
- E-commerce ROAS (Return on Ad Spend)
- Monthly Content Consistency
- Growth in Social & Email Subscribers
Ideal Profile
- 1–3 years of digital marketing experience
- Can independently handle video editing, ads, and landing page design
- Understands both creative and analytical sides of marketing
- Strong command of English & design sense
- Fast learner and proactive executor
Job Type: Full-time
Pay: ₹20, ₹25,000.00 per month
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