Digital Marketing Manager

16 hours ago

Pitampura, Delhi, India Webgross Solutions Private Limited Full time ₹ 7,53,019 - ₹ 15,00,000 per year

Key Responsibilities

  • Strategy & Planning
  • Develop and execute 360° digital marketing strategies aligned with company goals.
  • Manage budgets and allocate resources effectively across campaigns.
  • Identify growth opportunities and ensure measurable ROI.
  • Campaign Management
  • Oversee Google Ads (Search, Display, YouTube), Meta Ads, LinkedIn Ads, and remarketing campaigns.
  • Monitor and optimize campaigns for cost efficiency and conversions.
  • SEO & Content Marketing
  • Lead on-page, off-page, and technical SEO strategies.
  • Oversee blog content, website updates, and landing page optimization for traffic and lead generation.
  • Social Media & Branding
  • Guide the social media team in creating engaging, brand-aligned content.
  • Manage influencer marketing and brand partnerships.
  • Analytics & Reporting
  • Use tools like Google Analytics, Search Console, and Ads Manager to track performance.
  • Generate weekly/monthly performance reports with actionable insights.
  • Team Management
  • Lead and mentor digital marketing executives, social media specialists, designers, and content creators.
  • Coordinate with sales and product teams for aligned campaigns.
  • Innovation & Trends
  • Stay updated on the latest digital marketing trends, tools, and algorithm changes.
  • Recommend and test new platforms and growth hacks.

Requirements

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 4–6 years of proven experience in digital marketing (preferably agency or brand side).
  • Hands-on experience with Google Ads, Facebook Ads, SEO, Email Marketing, and Automation tools.
  • Strong analytical, leadership, and communication skills.
  • Ability to handle multiple projects with tight deadlines.

Preferred Skills

  • Certifications in Google Ads / HubSpot / Meta Ads.
  • Working knowledge of CRM systems (HubSpot, Zoho, Salesforce, etc.).
  • Experience with marketing automation tools (Mailchimp, ActiveCampaign, etc.).
  • Knowledge of web development basics (WordPress, Shopify, or similar CMS).

Compensation & Benefits

  • Competitive salary with performance-based incentives.
  • Growth-oriented environment with training opportunities.
  • Exposure to leading brands and challenging projects.
  • Flexible/Hybrid work environment.

Job Type: Full-time

Pay: ₹15, ₹62,934.29 per month

Ability to commute/relocate:

  • Pitampura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Digital marketing: 2 years (Required)

Work Location: In person

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