Marketing Manager

2 weeks ago

Gurgaon, Haryana, India Pristyn Care Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Role Overview:

The incumbent will be responsible for driving hospital revenue through strategic sales initiatives, referral development, consultant onboarding, and corporate tie-ups. The role requires a balance of strategic planning, field execution, and relationship management to strengthen the hospital's market presence and achieve sustained business growth.

Key Responsibilities:

Revenue Generation & Business Growth

● Drive monthly and quarterly revenue targets across OPD, IPD, and high-end surgical procedures.

● Identify and convert new business opportunities through referral networks, doctor engagement, and outreach programs.

● Expand hospital market share by launching specialty OPDs, outreach clinics, and health awareness camps.

● Develop cost models, corporate health packages, and preventive care programs to boost revenue streams.

● Track ROI from marketing activities and optimize campaigns for higher conversion and profitability.

Consultant & Referral Development

● Lead consultant empanelment across specialties and super-specialties.

● Strengthen relationships with key referring doctors, clinics, and associations.

● Monitor referral patterns and ensure consistent growth in patient admissions.

● Organize RTMs, CMEs, and consultant promotions for visibility and engagement.

Corporate & Insurance Business

● Manage corporate tie-ups, insurance empanelments, and third-party administrators (TPAs).

● Negotiate contracts and service agreements to enhance hospital revenue.

● Coordinate with finance and customer care teams for smooth processing of corporate and insured cases.

Marketing & Brand Strategy

● Plan and execute ATL/BTL campaigns, digital marketing, and brand positioning initiatives.

● Conduct market analysis to identify trends, competitor movements, and growth opportunities.

● Ensure consistent hospital visibility through health camps, wellness programs, and media engagement.

Team Leadership

● Supervise and mentor sales and marketing executives across assigned regions.

● Set performance goals, monitor achievements, and implement continuous improvement measures.

● Foster a performance-driven, patient-centric, and collaborative work culture.

Key Skills & Competencies

● Revenue Generation & Business Expansion

● Sales & Marketing Strategy

● Consultant & Doctor Relationship Management

● Corporate & Insurance Business Development

● Market Analysis & Campaign Planning

● Leadership & Team Management

● Excellent Communication & Negotiation Skills

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