Sr Consultant

16 hours ago


Bengaluru, Karnataka, India Weekday AI Full time ₹ 10,00,000 - ₹ 20,00,000

This role is for one of Weekday's clients
Salary range: Rs Rs ie INR 10-20 LPA)
Min Experience: 6 years
Location: Bengaluru
JobType: full-time

We are seeking a highly skilled and experienced Senior Consultant – Market Mix Modelling (MMM) to join our advanced analytics team. The ideal candidate will bring deep expertise in Market Mix Modelling, Python, SQL, and AI/ML applications with a strong focus on delivering data-driven insights to optimize marketing investments and strategies. This role is critical in helping business leaders understand the impact of their marketing activities, optimize spend allocation, and improve ROI across channels.

The Sr. Consultant will lead projects end-to-end, including scoping, model building, diagnostics, insights generation, and business presentations. The position also requires close collaboration with cross-functional stakeholders such as marketing, sales, finance, and strategy teams.

Key Responsibilities
  • Market Mix Modelling (MMM):
    • Lead the design, development, and deployment of MMM models to measure marketing effectiveness.
    • Build both short-term and long-term models to evaluate immediate campaign outcomes and long-term brand/market impacts.
    • Perform scenario planning, forecasting, and simulations for marketing strategies.
  • Data Analytics & Engineering:
    • Work extensively with Python for data wrangling, model building, statistical analysis, and visualization.
    • Use SQL to extract, transform, and validate large datasets from multiple sources.
    • Ensure data quality, consistency, and readiness for modelling purposes.
  • Statistical & Machine Learning Models:
    • Apply advanced statistical modelling techniques, AI/ML algorithms, and diagnostics to evaluate the accuracy and stability of MMM models.
    • Incorporate evolving techniques such as Bayesian methods and AI-driven MMM for scalability and automation.
  • Optimization & Budget Allocation:
    • Develop optimization frameworks for media mix, budget allocation, and spend efficiency.
    • Provide recommendations on how to reallocate spend across channels to maximize ROI.
  • Business Insights & Communication:
    • Translate complex data and model outputs into clear, actionable insights for business leaders.
    • Collaborate with retail business, marketing, and finance teams to ensure MMM outputs align with real-world KPIs and objectives.
    • Present findings through impactful dashboards, reports, and presentations.
  • Campaign & Retail Business Understanding:
    • Partner with marketing teams to assess campaign planning, performance measurement, and strategic decision-making.
    • Provide PCA (Post-Campaign Analysis), RCA (Root Cause Analysis), and deep-dive insights into campaign effectiveness and customer behavior.
Core Competencies & Skills
  • Technical Expertise:
    • Strong programming skills in Python (data processing, modelling, visualization).
    • Proficiency in SQL for data management and querying.
    • Hands-on experience with AI/ML frameworks applied to MMM.
  • Domain Knowledge:
    • 5–8 years of direct experience in Market Mix Modelling with a proven record of delivering business impact.
    • Familiarity with retail business, media channels, and campaign planning.
    • Strong understanding of business KPIs such as ROI, sales lift, churn, and brand equity.
  • Analytical & Business Acumen:
    • Expertise in statistical modelling, diagnostics, and interpreting marketing impact.
    • Deep knowledge of optimization techniques for media mix and budget allocation.
    • Ability to balance technical depth with business storytelling.
  • Soft Skills:
    • Strong analytical thinking and problem-solving abilities.
    • Excellent communication skills with the ability to influence senior stakeholders.
    • Collaborative mindset to work with cross-functional teams.
Qualifications
  • Bachelor's or Master's degree in Statistics, Economics, Data Science, Computer Science, or related fields.
  • 6+ years of relevant experience in MMM, data science, or advanced analytics.
  • Strong track record of applying MMM to retail and consumer-focused businesses.


  • Bengaluru, Karnataka, India SR consultant Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Description : - Operate a hands-on role involving penetration testing and vulnerability assessment activities of complex applications, operating systems, wired and wireless networks, and mobile applications/devices - Develop and maintain security testing plans for internal environments and vendors - Automate penetration and other security testing on...

  • Sr. Architect

    4 days ago


    Bengaluru, Karnataka, India RECEX Pvt. Ltd. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Role: Design & DevelopmentDesignation: Sr. ArchitectDepartment: Engineering (Architecture)Reporting to: Sr. Architect (HOD) Key Responsibilities Responsible for ensuring drawings are available to Project Managers as per schedule and assisting the Sr. Architect in monitoring the quality and progress of work. Key Accountabilities & Descriptions ...


  • Bengaluru, Karnataka, India Oracle Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Fusion HCM Functional Principal/Sr Principal/ Sr Consultant (Payroll, OTL, Absence, Talent Management, Learn, ODA, Redwood)An experienced consulting professional who has an understanding of solutions, industry best practices, multiple business processes or technology designs within a product/technology familyOperates independently to provide quality work...

  • Sr Lead Consultant

    14 hours ago


    Bengaluru, Karnataka, India Birlasoft Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Country/Region: INRequisition ID: 30007Work Model:Position Type:Salary Range:Location: INDIA - BENGALURU - AUTOMOTIVETitle: Sr Lead Consultant - Enterprise AppsDescription:Area(s) of responsibilityWe are seeking a highly skilled and experienced SAP SD (Sales and Distribution) professional.ResponsibilitiesImplement and support the SAP SD module to enhance the...


  • Bengaluru, Karnataka, India NTT DATA North America Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    As a Sr. SAP APO Consultant at NTT DATA in Bengaluru, Karnataka, India, your role will involve working in shifts from 6am to 4pm or 12pm to 10pm & 3.30pm to 1.30am. Strong communication skills are crucial for this position. You should have a minimum of 5 years of experience in implementing and supporting the SAP APO module. Key Responsibilities: - Work on...

  • Sr Executive

    1 week ago


    Bengaluru, Karnataka, India NMS Consultant Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We have an opening for Sr. Executive - LogisticsKey Responsibilities :1. Inbound and Outbound Logistics ExecutionFreight Forwarding: Coordinate and select optimal freight forwarders for internationalshipments, ensuring cost-effectiveness and delivery reliability for imports.Local Transport: Manage and schedule all local transport (first and last mile...


  • Bengaluru, Karnataka, India NTT DATA, Inc. Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    We are currently seeking a Digital Solution Consultant Sr. Consultant to join our team in Bangalore, Karntaka (IN-KA), India (IN).Senior SAP S/4 HANA Manufacturing ConsultantAt NTT DATA Services, we know that with the right people on board, anything is possible. The quality, integrity, and commitment of our employees are key factors in our companys growth,...


  • Bengaluru, Karnataka, India NTT DATA Global Delivery Services Ltd Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    MuleSoft - Digital Solution Consultant Sr. Analyst Req ID: 336780 NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now. We are currently seeking a MuleSoft - Digital Solution Consultant Sr. Analyst to join our...

  • Sr. Consultant

    6 hours ago


    Bengaluru, Karnataka, India YASH Technologies Middle East Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    We use cookies to offer you the best possible website experience. Your cookie preferences will be stored in your browser's local storage. This includes cookies necessary for the website's operation. Additionally, you can freely decide and change any time whether you accept cookies or choose to opt out of cookies to improve website's performance, as well as...

  • Sr Consultant

    15 hours ago


    Bengaluru, Karnataka, India Weekday AI Full time ₹ 10,00,000 - ₹ 20,00,000 per year

    This role is for one of Weekday's clientsSalary range: Rs Rs ie INR 10-20 LPA)Min Experience: 6 yearsLocation: BengaluruJobType: full-timeRequirementsWe are seeking a highly skilled and experienced Senior Consultant – Market Mix Modelling (MMM) to join our advanced analytics team. The ideal candidate will bring deep expertise in Market Mix Modelling,...