Head of Marketing

2 days ago

Bengaluru, Karnataka, India Mijas Consultants Jaipur Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Job Title: Head of Marketing

Experience: 10+ Years

Role Summary:

The Head of Marketing will define and lead the marketing vision, driving both brand growth and business performance across B2B and B2C segments. This leader will steer strategy, digital presence, communication, and product marketing for industrial, retail, and global clientele. Ideal for a self-driven, entrepreneurial marketer with deep experience in manufacturing, packaging, or related industries.

Key Responsibilities:

1. Brand Strategy & Communication

  • Develop and execute a compelling brand strategy for both domestic and global markets.
  • Oversee content, PR, trade show presence, and all internal/external communications.

2. Product & Industrial Marketing

  • Work with sales and R&D teams to launch and promote packaging solutions across B2B industries (electronics, FMCG, industrial, export).
  • Establish strong value propositions, technical collateral, and pricing strategies for varied product lines.

3. Digital Marketing & Lead Generation

  • Own and optimize digital platforms (website, SEO, social media, e-commerce if applicable).
  • Develop targeted lead-gen campaigns across sectors, using marketing automation and CRM systems.

4. Retail & Decorative Product Growth

  • Design differentiated GTM plans for the retail segment (e.g., swimming noodles, foam dcor, tamper-proof mailers).
  • Explore partnerships, e-retail opportunities (Amazon/Flipkart), and trade marketing programs.

5. Market Intelligence & Innovation

  • Track global packaging trends, customer needs, and competitor movements.
  • Provide insights that shape product innovation and future roadmap planning.

6. Team & Budget Management

  • Build and manage a high-performance marketing team and external vendors (digital, creative, media).
  • Establish KPIs, budgets, and reporting systems aligned with ROI-focused decision-making.

Candidate Profile:

Qualifications:

  • MBA/PGDM in Marketing or related field from a reputed institute.

Experience:

  • 10+ years in marketing, with at least 35 years in a strategic or leadership role.
  • Prior experience in packaging, manufacturing, industrial goods, materials, or sustainability-driven brands is strongly preferred.

Preferred Background:

  • Exposure to both B2B and B2C marketing.
  • Experience working in family-managed or mid-sized high-growth organizations.
  • Hands-on leader who balances strategy and execution seamlessly.

Key Skills:

  • Strategic brand building & storytelling
  • B2B and product marketing expertise
  • Digital marketing, CRM & automation tools
  • Market research & competitive analysis
  • Strong leadership, cross-functional collaboration, and ROI accountability.

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