Marketing Lead in IT Company

Job description:

Key Responsibilities

Lead Generation & Growth

• Develop and execute comprehensive lead generation strategies across digital channels
• Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn)
• Create and implement SEO strategies to improve organic visibility
• Build and maintain a robust sales funnel with measurable conversion metrics Content Marketing & Brand Building
• Develop compelling content strategies that resonate with Middle East businesses
• Create case studies, whitepapers, and thought leadership content
• Manage social media presence and engagement strategies
• Coordinate with design team for marketing collaterals and campaigns Campaign Management & Analytics
• Plan, execute, and optimize multi-channel marketing campaigns
• Monitor and report on campaign performance using analytics tools
• Manage marketing budgets and ROI optimization
• A/B test marketing messages, channels, and strategies Market Intelligence & Strategy
• Conduct market research and competitive analysis in the Middle East region
• Identify new market opportunities and target segments
• Collaborate with sales team to align marketing efforts with business objectives
• Support business development activities and client relationship building Marketing Operations
• Maintain marketing documentation, SOPs, and workflow processes
• Manage vendor relationships for specialized marketing services
• Coordinate with internal teams (design, development, operations) for integrated campaigns
• Track and report on marketing KPIs and performance metrics Required Qualifications Essential Requirements
• Bachelor's degree in Marketing, Business, or related field
• 3-5 years of experience in B2B marketing, preferably in technology/digital services
• Proven track record of generating qualified leads and driving revenue growth
• Strong experience with digital marketing channels (PPC, SEO, social media, email marketing)
• Proficiency in marketing analytics tools (Google Analytics, Google Ads, Meta Business Manager)
• Experience with CRM systems and marketing automation platforms Excellent written and verbal communication skills in English Preferred

Qualifications

• Experience in the Middle East market (UAE and Saudi Arabia)
• Background in technology services, software development, or digital transformation
• Experience with marketing in regulated industries or government projects
• Certifications in Google Ads, Meta Blueprint, or HubSpot
• Experience with design tools (Canva, Adobe Creative Suite) is a plus Success Metrics & KPIs
• Lead generation quantity and quality (MQLs, SQLs) Campaign ROI and cost per acquisition
• Website traffic growth and engagement metrics Brand awareness and market share growth
• Content engagement and conversion rates
• Marketing contribution to revenue pipeline
• What We Offer
• Competitive salary package
• Professional development opportunities (10-20% time for learning)
• Access to modern marketing tools and technologies
• Collaborative, growth-oriented work environment
• Opportunity to build marketing function from ground up, Direct impact on company growth and expansion

Requirements

Lead Generation & Growth

• Develop and execute comprehensive lead generation strategies across digital channels
• Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn)
• Create and implement SEO strategies to improve organic visibility
• Build and maintain a robust sales funnel with measurable conversion metrics Content Marketing & Brand Building
• Develop compelling content strategies that resonate with Middle East businesses
• Create case studies, whitepapers, and thought leadership content
• Manage social media presence and engagement strategies
• Coordinate with design team for marketing collaterals and campaigns Campaign Management & Analytics
• Plan, execute, and optimize multi-channel marketing campaigns
• Monitor and report on campaign performance using analytics tools
• Manage marketing budgets and ROI optimization
• A/B test marketing messages, channels, and strategies Market Intelligence & Strategy
• Conduct market research and competitive analysis in the Middle East region
• Identify new market opportunities and target segments
• Collaborate with sales team to align marketing efforts with business objectives
• Support business development activities and client relationship building Marketing Operations
• Maintain marketing documentation, SOPs, and workflow processes
• Manage vendor relationships for specialized marketing services
• Coordinate with internal teams (design, development, operations) for integrated campaigns
• Track and report on marketing KPIs and performance metrics Required Qualifications Essential Requirements
• Bachelor's degree in Marketing, Business, or related field
• 3-5 years of experience in B2B marketing, preferably in technology/digital services
• Proven track record of generating qualified leads and driving revenue growth
• Strong experience with digital marketing channels (PPC, SEO, social media, email marketing)
• Proficiency in marketing analytics tools (Google Analytics, Google Ads, Meta Business Manager)
• Experience with CRM systems and marketing automation platforms Excellent written and verbal communication skills in English Preferred
• Experience in the Middle East market (UAE and Saudi Arabia)
• Background in technology services, software development, or digital transformation
• Experience with marketing in regulated industries or government projects
• Certifications in Google Ads, Meta Blueprint, or HubSpot
• Experience with design tools (Canva, Adobe Creative Suite) is a plus Success Metrics & KPIs
• Lead generation quantity and quality (MQLs, SQLs) Campaign ROI and cost per acquisition
• Website traffic growth and engagement metrics Brand awareness and market share growth
• Content engagement and conversion rates
• Marketing contribution to revenue pipeline

Benefits

5 days working

Career Growth Options

Job Type: Full-time

Language:

English (Preferred)

Work Location: In person

Job Type: Full-time

Work Location: In person

Job Type: Full-time

Work Location: In person

Job Type: Full-time

Pay: ₹55, ₹69,000.00 per month

Work Location: In person