Performance Marketing Associate

1 week ago

Gurgaon, Haryana, India Boon Full time

Job description

  • Drive new user acquisition for Boon by efficiently executing and scaling up Performance marketing campaigns and ads on LinkedIn, google and other digital media platforms.
  • Carefully track the performance of campaigns and ads and continually optimize them by taking various data cuts and doing in-depth solutions.
  • Keep experimenting with various constructs, campaign types, ad platforms, etc., and generate actionable insights
  • Work with BD and sales team while liaising across functions - Creative, Product, Analytics and Tech
  • Experiment and scale new and emerging marketing opportunities, channels, and user cohorts
  • Drive continuous problem discovery to identify opportunity areas through research, outside-in, and data analysis and recommend 10X user growth opportunities.

What Will You Need

  • Bachelor's degree in any discipline or is required
  • 1 year of experience in digital marketing/ CRM/ Growth and performance marketing experience with a high-growth startup.
  • Structured problem-solving with good communication skills.
  • Data-driven with good Excel skills.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Exposure to display adverstising campaigns and tracking conversions will be a plus.
  • Ability to collaborate with internal and external stakeholders (within the company)
  • Enthusiastic about learning new skills and solving challenging problems

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