Digital Marketing Manager

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

In the heart of Worli - the business hub of India's largest city and close to the entertainment and commercial district of Lower Parel, Four Seasons Hotel Mumbai is a chic urban oasis with an intimate, boutique atmosphere. The brand's first hotel in India, Four Seasons Hotel Mumbai echoes 'Powerhouse Luxury' in the city that never sleeps. Known for unparalleled food & beverage options such as those at AER Mumbai, an award-winning rooftop bar, as well as San:Qi, a city-favourite pan-Asian restaurant with wine bar, private dining rooms, four open-style kitchens overseen by master craftsmen and an extensive menu offering Indian, Chinese, Thai and Japanese delicacies.

Role and Responsibilities –

Social Media:

Manage all engagement across Four Seasons Mumbai social media accounts, including: Facebook, Instagram, Twitter, Pinterest, and other platforms including Trip advisor and OTA websites.

Thorough understanding of the social media environment and its evolving landscape. Awareness of latest tools, platforms and best practices.

Curate content (photography and videography footage) through an editorial calendar of posts and build partnership with mega influencers and brands.

Develop strategies to impact awareness and encourage engagement, inspire dream vacations to resorts and build loyalty.

Manage Facebook advertising to drive online business to hotel website with digital agency.

Utilise Olapic to integrate proper User Generated Content for social sharing on FSMAL platforms.

Initiate conversations and build relationships with social influencers; pitch influencers for visits and exposure.

Monitor blogs/ follow power bloggers relevant to travel industry and luxury market

Be well versed in Spredfast and use it for content management and social analytics.

Prepare monthly Social Media Report and translate data into actionable insights.

Do comparison reports on social media statistics with high performing FS properties and competitor resorts Coordination of FSRM participation in Four Seasons Hotels & Resorts brand-driven platforms and its global social media campaigns

Digital :

Responsible for Search Engine Marketing (SEM) and Search Engine Optimization (SEO), to drive online business to hotel website with digital agency.

Partner with Revenue Management to prioritize and merchandise package and offer strategies on and in online advertising channels.

Regularly update keywords in all property online content to maximize SEO.

Support direct booking strategy to encourage shift from online travel agencies (OTAs) to company owned channels.

Manage content across all OTAs to maximize online business opportunities.

Manage Trip Advisor, updating content as needed and seeking opportunities for marketing or promotion.

Maintaining hotel web content to ensure up-to-date information, and create new and relevant content on , aligning it with the annual PR Plan and Hotels evolving needs and innovations.

Acts as main point of contact with Web Team for updating content on – across all languages.

Manage and ensure up-to-date information in partner websites, including Preferred Partners, wholesalers and TA websites.

Manage content on FS Mobile App and ensure that it is updated

Conduct market research of competition's level of exposure and activity on the web.

Use Revinate, Google Analytics and Hotel Performance scorecards to measure and report on social media and digital statistics.

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