Social Media Executive

2 days ago


Navi Mumbai, Maharashtra, India Nap Chief Full time ₹ 1,04,000 - ₹ 1,30,878 per year


We're Hiring: Social Media Executive

Location: Turbhe, Navi - Mumbai (On-site)

Experience: 0–1 years in Social Media management, preferably in D2C, fashion, or lifestyle


About Nap Chief:

Nap Chief is India's premium kidswear brand that blends high-end design with playful, character-driven collections and the softest fabrics you can imagine.

But we're not just about clothes—we're building a
cool, creative community for kids
that helps them explore, express, and dream big.


What You'll Do:

  • Own and build
    the monthly content calendar across Instagram, YouTube, LinkedIn, and more
  • Create and pitch
    scroll-stopping campaigns
    tied to product launches, seasonal stories, and cultural moments
  • Collaborate with design, content, influencer, and performance teams to shape
    high-performing reels, carousels, stories, and videos
  • Spot trends early and experiment with new formats and creative ideas
    to keep our feed fresh and fun
  • Lead creative brainstorms and reviews, turning big ideas into polished content
  • Keep an eye on performance metrics (reach, engagement, saves, shares) and refine strategy accordingly
  • Guide the
    brand voice
    across comments and DMs, building a warm, playful, and premium tone
  • Support collaborations with influencers and paid media teams to amplify key stories


Who You Are:


Strategic & Creative:
You can see the big picture and still love the day-to-day hustle


Trend-Lover:
Instagram and YouTube are your playground—you always know what's new


Collaborative:
You enjoy working closely with writers, designers, and editors


Brand-Savvy:
You understand what makes a kidswear brand look premium yet playful


Metrics-Informed:
You like checking numbers and tweaking content to do better


Inventive:
You don't just follow trends—you remix them to fit our vibe


Tools You'll Use:

  • Instagram, YouTube, LinkedIn (of course)
  • Trello, Asana, or Notion for planning
  • Meta Insights, YouTube Studio for analytics
  • Bonus: Canva, CapCut, or basic editing tools


Why You'll Love It Here:

Shape the voice and content strategy of a
fast-growing kidswear brand

Work directly with creative leadership and see your ideas come to life

Be part of a young, collaborative, high-energy team

Help build a brand that kids (and parents) truly love

If this sounds like you, drop us your resume & portfolio/reel at

Let's make something kids can't wait to wear — and parents can't stop scrolling



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