Salesforce Marketing Cloud Specialist

7 days ago

Chennai, Tamil Nadu, India Raah Techservices Full time ₹ 1,31,000 - ₹ 20,00,000 per year

We are looking for a highly skilled Salesforce Marketing Cloud Specialist with over 4 years of hands-on experience in designing and executing digital marketing campaigns. The ideal candidate will have in-depth expertise in SFMC modules such as Email Studio, Automation Studio, Journey Builder, Mobile Studio, and Contact Builder, with a proven track record of delivering personalized, data-driven campaigns that drive engagement and ROI.

Key Responsibilities:

  • Design and execute end-to-end multi-channel marketing campaigns using SFMC.
  • Develop and optimize customer journeys using Journey Builder.
  • Build and manage email templates, landing pages, and SMS campaigns.
  • Set up and manage data extensions, audience segmentation, and data imports.
  • Implement automation workflows through Automation Studio.
  • Integrate SFMC with Salesforce CRM and other external systems (APIs, connectors).
  • Conduct A/B testing, monitor KPIs, and generate performance reports.
  • Collaborate with marketing, sales, and IT teams to align campaign goals with business objectives.
  • Maintain email deliverability and compliance with privacy laws (CAN-SPAM, GDPR).
  • Troubleshoot issues and continuously optimize campaign performance.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Computer Science, or a related field.
  • Minimum 4 years of hands-on experience with Salesforce Marketing Cloud.
  • Strong knowledge of SFMC modules: Email Studio, Journey Builder, Automation Studio, Contact Builder.
  • Proficiency in HTML, CSS, AMPscript, and SQL for personalization and scripting.
  • Experience in API integration and working with REST/SOAP APIs is a plus.
  • Strong analytical skills with experience using campaign performance metrics.
  • Salesforce Marketing Cloud certifications are preferred (e.g., Email Specialist, Developer, Consultant).
  • Excellent communication, documentation, and collaboration skills.

Preferred Qualifications:

  • Experience with other Salesforce tools such as Sales Cloud, Service Cloud, or CDP.
  • Familiarity with marketing analytics and customer segmentation strategies.
  • Exposure to agile development methodologies.

Job Types: Full-time, Permanent

Pay: ₹131, ₹2,000,000.00 per year

Application Question(s):

  • Mention your last working date

Experience:

  • Salesforce Marketing Cloud: 5 years (Preferred)
  • Journey Builder,: 4 years (Preferred)
  • Automation Studio: 4 years (Preferred)
  • API integration: 1 year (Preferred)

Work Location: In person

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