Marketing Analyst

5 days ago

Hyderabad, Telangana, India Cyient Full time ₹ 7,50,000 - ₹ 15,00,000 per year

Position: Marketing Analyst

About the Role:

We are seeking a highly motivated and experienced Marketing Analyst to join our team. This role is pivotal in driving the success of our sales teams by delivering strategic insights and recommendations through:

  • Comprehensive market research
  • Company and account-level research (priority accounts, new pursuits, etc.)
  • Strategy development (large deal strategies, executive engagement approaches, winning tactics, etc.)
  • Quantitative and qualitative analysis

Key Responsibilities

  • Conduct thorough research on account intelligence and identify opportunity areas for sales leaders and senior management
  • Evaluate market trends, customer behavior, and competitor landscape through in-depth research and analysis
  • Utilize both quantitative and qualitative methods to generate actionable insights
  • Analyze data from multiple sources to identify key trends, patterns, and strategic opportunities
  • Prepare well-structured reports and recommendations for senior stakeholders
  • Collaborate with cross-functional teams to develop and implement strategies aligned with market insights
  • Handle and manipulate large datasets to uncover meaningful connections and insights
  • Present and socialize findings with sales leaders and their teams to drive informed decision-making

Experience Required

  • 4 to 8 years of experience in a similar role, with a proven track record of delivering actionable insights

Professional Skills

  • Experience across industries; specific expertise in Mining, Energy, Utilities, Industrials, and Manufacturing is a plus
  • Strong proficiency in data analytics, both quantitative and qualitative
  • Advanced Excel skills are an advantage
  • Familiarity with data visualization tools such as Power BI or Tableau is highly desirable

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