Marketing Manager

1 week ago

Cochin, Kerala, India Hair O Craft Full time ₹ 36,00,000 - ₹ 42,00,000 per year

Job description:

Job description

The Marketing Manager will be responsible for developing and implementing effective marketing strategies to drive brand awareness, customer engagement, and business growth. This position will work closely with cross-functional teams, including sales, product development, and creative, to ensure marketing campaigns are aligned with overall business objectives.

Key Responsibilities:

  • Strategy Development:
  • Develop and execute comprehensive marketing strategies to achieve business goals.
  • Analyze market trends, customer insights, and competitor activities to adjust marketing strategies.
  • Set clear marketing objectives, track performance, and report on ROI.
  • Campaign Management:
  • Plan, coordinate, and manage marketing campaigns across various channels, including digital (social media, email, SEO, PPC), print, events, and direct marketing.
  • Oversee content creation, including writing, graphic design, and multimedia.
  • Monitor and adjust campaigns for optimal performance.
  • Brand Management:
  • Ensure brand consistency across all marketing channels.
  • Develop and manage the brand's messaging, tone, and positioning.
  • Collaborate with design teams to create compelling visuals that represent the brand.
  • Market Research & Analysis:
  • Conduct market research to understand consumer behavior, preferences, and emerging trends.
  • Analyze data from campaigns to refine strategies and improve future initiatives.
  • Generate reports on marketing performance and provide recommendations for improvement.
  • Team Collaboration:
  • Lead a team of marketing professionals, providing direction, mentorship, and performance feedback.
  • Collaborate with internal teams (sales, product, and design) to align marketing strategies with business needs.
  • Manage relationships with external vendors, agencies, and partners.
  • Budget Management:
  • Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
  • Track expenses and ensure that campaigns are executed within budget.
  • Event Planning:
  • Plan and oversee marketing events, such as conferences, trade shows, webinars, and promotional activities.
  • Coordinate logistics, promotions, and partnerships for events.

Skills & Qualifications:

  • Bachelor's Degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing, with a proven track record of successful campaigns.
  • Strong understanding of digital marketing (social media, email marketing, SEO, PPC).
  • Excellent communication and presentation skills.
  • Strong analytical skills and ability to work with data to assess campaign performance.
  • Leadership experience and team management skills.
  • Proficiency in marketing software (e.g., Google Analytics, CRM tools, email marketing platforms).
  • Creative mindset with attention to detail.

Preferred Qualifications:

  • Experience in a specific industry 5-10 years experience
  • Advanced degree (Master's, MBA, etc.) is a plus.

Work Location: In person

Benefits:

  • Health insurance
  • Provident Fund

Schedule:

  • Day shift
  • Morning shift

Supplemental Pay:

  • Commission pay
  • Performance bonus
  • Yearly bonus

Work Location: In person

Job Types: Full-time, Permanent

Pay: ₹30, ₹35,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Schedule:

  • Day shift
  • Morning shift

Supplemental Pay:

  • Performance bonus
  • Yearly bonus

Work Location: In person

Contact no

Job Types: Full-time, Permanent

Pay: ₹30, ₹35,000.00 per month

Work Location: In person

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