Personal Branding Consultant

6 days ago

Delhi, Delhi, India Flexing It® Full time US$ 80,000 - US$ 1,20,000 per year

Flexing It is a freelance consulting marketplace that connects freelancers and independent consultants with organisations seeking independent talent.

Flexing It has partnered with Our client, an investor, bridging vision to reality is looking for a Consultant- Personal Branding.

They are seeking an experienced
Branding Consultant
to design, audit, and amplify a high-impact personal brand for a senior professional. The consultant will lead the end-to-end process of brand discovery, positioning, and implementation across digital and offline channels, ensuring alignment with career ambitions such as thought leadership, visibility, partnerships, and influence.

Key Responsibilities-

Brand Foundation & Audit

  • Develop a clear brand foundation by articulating the individual's story, goals, target audience, and differentiation.
  • Conduct a comprehensive brand audit, covering:
  • Digital presence (website, LinkedIn, social media, podcasts, YouTube, etc.)
  • Offline presence (talks, panels, press mentions, interviews)
  • Content quality and positioning (blogs, articles, videos, newsletters, books)
  • Visual identity (photography, logos, design consistency, presentations)
  • Competitive landscape benchmarking against industry peers and thought leaders

Strategic Insights & Deliverables

  • Assess current brand perception, strengths, weaknesses, and blind spots.
  • Conduct a gap analysis of where the brand is versus where it aspires to be.
  • Deliver a messaging and narrative audit ensuring alignment with stated goals.
  • Provide a visual identity audit for professionalism, consistency, and memorability.
  • Evaluate effectiveness of channels and recommend new opportunities (PR, podcasts, collaborations, communities, platforms).
  • Create a strategic brand roadmap with short, medium, and long-term milestones.

Advanced Brand Analysis

  • Gather and synthesize testimonials and third-party feedback.
  • Conduct sentiment analysis of social content and audience engagement metrics.
  • Map personal brand to macro-trends such as sustainability, future of work, social entrepreneurship, and policy influence.

Implementation & Ongoing Support

  • Guide the execution of the strategic roadmap, including photo shoots, content, and design.
  • Oversee PR initiatives and secure thought leadership opportunities (panels, podcasts, media features).
  • Manage digital presence with regular audits, quarterly reviews, and brand strategy refinements.
  • Drive networking strategy, identifying relevant communities and stakeholder engagement opportunities.

Skills Required

  • Proven experience in
    personal branding, executive branding, or thought leadership positioning
    .
  • Strong expertise in digital marketing, content strategy, PR, and communications.
  • Demonstrated ability to conduct brand audits and build strategic positioning roadmaps.
  • Experience working with senior executives, founders, or public figures is preferred.
  • Excellent written and verbal communication skills.
  • Ability to align branding with macro trends and future-focused narratives.

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