Manager - Website Development & Digital Marketing
6 hours ago
Job Responsibilities:
1. Website Maintenance & New Developments:
- Regularly update and maintain our company website.
- Monitoring data synchronization (New & existing Products) on daily basis from ERP to website through schedulers.
- Ensure website functionality and performance, including troubleshooting issues and implementing solutions.
- Collaborate with design and content teams (blogs, UI designs) to ensure a seamless user experience.
- Participate in planning and implementing new features and functionalities on the website.
- Conduct research and recommend enhancements to improve user experience and site performance.
- Develop and implement digital marketing campaigns to drive traffic and engagement on the website.
- Utilize SEO best practices to increase visibility and optimize website performance.
- Monitor and analyse key performance indicators (KPIs) to track campaign success.
- Collaborate with content creators to optimize website content and structure for SEO purposes.
- Stay updated on SEO trends and algorithm changes to ensure compliance and best practices.
- Implement SEO strategies such as keyword research, link building, and on-page optimization.
- Vendor Coordination:
- Cooperate with external vendors and agencies for website development projects and SEO initiatives.
- Communicate project requirements, timelines, and deliverables effectively.
- Evaluate vendor performance and ensure adherence to project specifications and deadlines.
- Proven experience as a Software Developer or similar role with a focus on web development and digital marketing.
- Knowledge of UX/UI design principles and practices.
- Strong understanding of Hosting servers, Schedulers, SSL certificates, Encryption & decryption techniques.
- Experience with database systems such as MySQL, SQLyog, etc., including schema design, querying, and optimization.
- Experience deploying web applications on platforms like CentOS, Putty Server, etc.
- Ability to integrate third-party APIs and web services.
- Proficiency in front-end development languages such as HTML, CSS, JavaScript, and back-end languages (e.g., PHP, React, CodeIgniter framework).
- Familiarity with CMS & ERP platforms.
- Well-knowledge with web analytics tools (e.g., Google Analytics, GMB).
- Strong understanding of SEO principles and experience implementing SEO strategies on platforms & websites.
- Excellent project management and communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience with e-commerce platforms and SEO for online retail.
- Bachelor's degree in computer science, marketing, or related field preferred.
- Relevant certifications in web development and digital marketing are a plus.
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