Manager - Website Development & Digital Marketing

5 days ago

Mumbai, Maharashtra, India Simson Pharma Full time
Job description We are seeking a talented Software Developer to join our team, focusing on maintaining our existing website, managing digital marketing initiatives, and coordinating with vendors on new developments and SEO strategies. The ideal candidate will have a strong background in web development, a good understanding of digital marketing techniques, and the ability to collaborate effectively with both internal teams and external vendors.
Job Responsibilities:
1. Website Maintenance & New Developments:
  • Regularly update and maintain our company website.
  • Monitoring data synchronization (New & existing Products) on daily basis from ERP to website through schedulers.
  • Ensure website functionality and performance, including troubleshooting issues and implementing solutions.
  • Collaborate with design and content teams (blogs, UI designs) to ensure a seamless user experience.
  • Participate in planning and implementing new features and functionalities on the website.
  • Conduct research and recommend enhancements to improve user experience and site performance.
2. Digital Marketing & SEO Coordination:
  • Develop and implement digital marketing campaigns to drive traffic and engagement on the website.
  • Utilize SEO best practices to increase visibility and optimize website performance.
  • Monitor and analyse key performance indicators (KPIs) to track campaign success.
  • Collaborate with content creators to optimize website content and structure for SEO purposes.
  • Stay updated on SEO trends and algorithm changes to ensure compliance and best practices.
  • Implement SEO strategies such as keyword research, link building, and on-page optimization.
  • Vendor Coordination:
  • Cooperate with external vendors and agencies for website development projects and SEO initiatives.
  • Communicate project requirements, timelines, and deliverables effectively.
  • Evaluate vendor performance and ensure adherence to project specifications and deadlines.
Requirements:
  • Proven experience as a Software Developer or similar role with a focus on web development and digital marketing.
  • Knowledge of UX/UI design principles and practices.
  • Strong understanding of Hosting servers, Schedulers, SSL certificates, Encryption & decryption techniques.
  • Experience with database systems such as MySQL, SQLyog, etc., including schema design, querying, and optimization.
  • Experience deploying web applications on platforms like CentOS, Putty Server, etc.
  • Ability to integrate third-party APIs and web services.
  • Proficiency in front-end development languages such as HTML, CSS, JavaScript, and back-end languages (e.g., PHP, React, CodeIgniter framework).
  • Familiarity with CMS & ERP platforms.
  • Well-knowledge with web analytics tools (e.g., Google Analytics, GMB).
  • Strong understanding of SEO principles and experience implementing SEO strategies on platforms & websites.
  • Excellent project management and communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Experience with e-commerce platforms and SEO for online retail.
Education:
  • Bachelor's degree in computer science, marketing, or related field preferred.
  • Relevant certifications in web development and digital marketing are a plus.

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