Digital marketing executive

1 week ago

Kolkata, West Bengal, India BDV Private Limited Full time ₹ 1,50,000 - ₹ 2,00,000 per year
  • Campaign Management:
  • Plan, execute, and monitor digital marketing campaigns across multiple channels (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.).
  • Develop campaign strategies to increase brand visibility, customer engagement, and conversions.
  • Analyze data to track the performance of campaigns and make necessary adjustments for optimization.
  • Search Engine Optimization (SEO):
  • Perform on-page and off-page SEO to improve organic search rankings.
  • Conduct keyword research and implement on-site SEO strategies for content optimization.
  • Work closely with content teams to ensure that SEO best practices are followed.
  • Social Media Marketing:
  • Manage social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.), creating and scheduling engaging content.
  • Analyze social media performance metrics and optimize posts based on engagement data.
  • Collaborate with influencers and partners for social media collaborations.
  • Email Marketing:
  • Design and implement email marketing campaigns, from newsletters to product promotions.
  • Maintain and grow email subscriber lists, ensuring they are segmented for maximum impact.
  • Monitor and analyze email performance to increase open rates, click-through rates (CTR), and conversions.
  • Content Creation:
  • Collaborate with content creators to develop blog posts, videos, infographics, and other digital content.
  • Ensure content is optimized for search engines and is in line with marketing strategies.
  • Conduct competitor analysis and stay up-to-date with the latest trends in content marketing.
  • Analytics & Reporting:
  • Use Google Analytics and other analytics tools to track website traffic, user behavior, and campaign performance.
  • Prepare and present monthly reports on digital marketing activities and performance.
  • Provide insights and recommendations for improving marketing effectiveness.
  • Paid Advertising (PPC):
  • Set up and manage Google Ads, Bing Ads, Facebook Ads, and other paid campaigns.
  • Optimize ad performance and track ROI.
  • Work with the team to define budget allocation and target audience for paid campaigns.

Qualifications:

  • Education: Bachelor's degree in Marketing, Communications, or a related field.
  • Experience: 1-3 years of experience in digital marketing, with hands-on experience in SEO, PPC, social media marketing, and email marketing.
  • Skills:
  • Proficiency in Google Ads, Facebook Ads, Google Analytics, and SEO tools (Ahrefs, SEMrush, etc.).
  • Strong written and verbal communication skills.
  • Familiarity with social media platforms, trends, and tools like Hootsuite, Buffer, or Sprout Social.
  • Ability to work with HTML and basic coding knowledge is a plus.
  • Knowledge of email marketing platforms such as Mailchimp, HubSpot, or similar.

Personal Attributes:

  • Creative and results-driven mindset.
  • Strong analytical and problem-solving skills.
  • Ability to work independently as well as in a collaborative team environment.
  • Proactive, adaptable, and eager to learn new tools and techniques.

Work Environment:

  • Full-time position.
  • Office-based or remote, depending on company policies.
  • Occasional evening or weekend work may be required for campaigns or to meet deadlines.

This job description can be customized to fit the specific needs of a company or industry.

Job Types: Full-time, Permanent

Pay: ₹15, ₹20,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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