Digital Marketing Specialist
2 weeks ago
Role Overview: As a Digital Marketing Specialist, you will be the subject matter expert for
awareness and branding campaigns, but with a performance marketing mindset. Your role
will be to strategically design, execute, and optimize multi-channel campaigns that increase
brand recall, drive reach, and engage audiences while ensuring these efforts translate into
measurable results.
Key Responsibility Areas:
Campaign Strategy & Planning:
• Develop and execute awareness and branding strategies with measurable KPIs,
ensuring alignment with business goals.
• Identify target audience personas and craft messaging to drive emotional and
rational brand connections.
Channel Management:
• Lead campaigns across paid social, display, YouTube, OTT, influencer marketing,
native ads, and other upper-funnel channels.
• Leverage performance data to continuously optimize targeting, creatives, and
placements for maximum reach and recall.
Analytics & Reporting:
• Analyse campaign performance using Google Analytics, ad platforms, and brand
tracking tools.
• Prepare actionable insights and recommendations to improve ROI and brand impact.
• Set up tracking and attribution models to measure brand lift, engagement, and
eventual conversions.
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