Digital Marketing Specialist

2 weeks ago


Ahmedabad, Gujarat, India Vipany Global Solutions Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Role Overview: As a Digital Marketing Specialist, you will be the subject matter expert for

awareness and branding campaigns, but with a performance marketing mindset. Your role

will be to strategically design, execute, and optimize multi-channel campaigns that increase

brand recall, drive reach, and engage audiences while ensuring these efforts translate into

measurable results.

Key Responsibility Areas:

Campaign Strategy & Planning:


• Develop and execute awareness and branding strategies with measurable KPIs,

ensuring alignment with business goals.


• Identify target audience personas and craft messaging to drive emotional and

rational brand connections.

Channel Management:


• Lead campaigns across paid social, display, YouTube, OTT, influencer marketing,

native ads, and other upper-funnel channels.


• Leverage performance data to continuously optimize targeting, creatives, and

placements for maximum reach and recall.

Analytics & Reporting:


• Analyse campaign performance using Google Analytics, ad platforms, and brand

tracking tools.


• Prepare actionable insights and recommendations to improve ROI and brand impact.


• Set up tracking and attribution models to measure brand lift, engagement, and

eventual conversions.



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