
Marketing Head
14 hours ago
Qualification o Basics: MBA / PGDBM
o Experience (type of): Minimum 5 – 6 years' only from Automobile dealership industry
o Specialized Knowledge: Clear thinking capabilities, Ability to align activities towards goals and Sales targets, Communication skills, Customer oriented attitude, Ability to coordinate with external agencies, team player, ability to handle customer queries/complaints, analytical skills, Event management skills, knowledge of digital marketing activities.
Job Role :
Planning of a marketing calendar & lead generation activities
Detailed planning of ATL and BTL activities for dealership to achieve targeted prospects. Should be done in coordination with marketing communications team of MBIL.
Inputs from sales team + market for the planning the enquiry target and test drive plan.
Planning of all lead generation activities and further close follow up with HOD CRM for enquiry registration in the system.
Optimum use of the available resources to be made.
Planning to focus upon the minutest details of the market – product – competitor activities.
Management and updation of dealership website and making effective use of website for information to customers and enquiry capturing.
Management and usage of dealership social media platforms as per MBIL directives.
Execution of the activities
Execute activities to achieve desired results.
Enquiry reporting to MBIL as per the directives.
Coordinate closely with MB team for any support.
Ensure adherence of CI guidelines while executing all activities.
Feed back to MBIL Marketing team + Dealership
On marketing activities + sales update On competitor activities
On activities executed by MBIL such as events + ad campaigns
Prepare a post activity report after each event on 'Things gone right" & "Things gone wrong"
Archive
Maintenance of the records of the activities carried out for future reference.
Training
Regular update on the product & communication of various marketing initiatives to the sales team.
Regular update on the market – consumer behavior
Miscellaneous
Will to work towards the goal with high level of motivation
Thinking, planning and execution of activities with high level of commitment towards the organization.
Interested candidate can share resume by indeed or can whats app on
Contact person : Sushant Jagdale- HR
Job Type: Full-time
Pay: ₹70, ₹100,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Provident Fund
Work Location: In person
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