
Digital Marketing Analyst
3 days ago
Role & responsibilities
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, Data Studio, and Tableau.
- Monitor and report on KPIs across SEO, SEM, email marketing, social media, and display advertising.
- Conduct competitive analysis and market research to identify growth opportunities.
- Collaborate with cross-functional teams to develop and refine digital marketing strategies.
- Create dashboards and visual reports to communicate findings to stakeholders.
- Optimize digital campaigns based on performance metrics and A/B testing results.
- Stay updated with emerging digital marketing trends and technologies.
- Ensure brand consistency across all digital touchpoints.
Preferred candidate profile
- Strategic thinker with a passion for data.
- Ability to work independently and in a team environment.
- High attention to detail and accuracy.
- Adaptable to fast-paced and evolving digital landscapes.
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