Customer Development Officer

No Relocation Assistance Offered

# Siliguri, West Bengal, India

Job Purpose 

Ensure width and depth of distribution of CP products in the given zone and implementation of CD strategies so as to achieve the sales and distribution objectives for the zone

 
Job Context & Challenges

Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, SSMs and PSRs across the zone

 
Key Accountabilities
 
Distribution Management

• Trade management
• Identify new markets/accounts and bring them under direct coverage on a regular basis
• Ensure addition of speciality wholesalers
• Ensure stores in route list are classified according to the accurate RE
• Ensure that SSM efforts are directed to reduce number of non-purchasers
• Ensure optimum usage of activations to drive sales
• Ensure sales call efficiency

 
In-store management

• Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)

 
Market Updates

• Secure and draw insights from any competitive information available in public domain regarding:
• New products
• Activities
• Schemes
• Any other developments

 
Data based working and communication

• Utilize data to drive overall business performance
• Setting objectives for market visits
• Reviewing salesmen and PSR performance against plan
• Reviewing stockist performance against plan

 
Developing and training

• Train and develop salesmen through required mode of training ( e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)
• Coach and motivate salesmen to perform well by ensuring that CP benefits are availed by SSMs
• Medical benefit
• PPF
• 80% of HN1 earnings, etc.
• Acknowledge any issues faced by salesmen in the field and provide support to resolve it

 
Meetings

• Conduct effective monthly and weekly salesmen meetings
• Updates on route wise overall STT
• Toothbrush STT
• Route wise ERC and productivity
• Brand wise ERC
• Visibility booking
• HN1 tracking
• Best practises sharing and mock calls

 
Reporting

• Compile reports and information as per requirements communicated by AM

 
Relationship Building

• Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business
• Share success stories
• Communicate program to build off-takes
• Mutually work towards category growth
• Resolve issues, etc.

 

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. 

For more information about Colgate's global business, visit the Company's web site at To learn more about Colgate Bright Smiles, Bright Futures oral health education program, please visit To learn more about Hill's and the Hill's Food, Shelter & Love program please visit To learn more about Tom's of Maine  please visit  

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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