SEO & Digital Marketing Specialist

3 days ago

Cochin, Kerala, India Cliniqon® Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Overview

We are looking for a self-driven, results-oriented SEO and Digital Marketing Specialist to lead Cliniqon's online visibility and growth initiatives. The ideal candidate should be a go-getter who can independently plan, execute, and optimize digital campaigns with measurable results. This role demands a blend of creativity, analytical skills, and deep technical understanding of the evolving digital landscape — especially with the recent AEO (Answer Engine Optimization) shift in the SEO field.

Key Responsibilities

  • Develop and execute comprehensive SEO and AEO strategies to enhance search visibility, ranking, and traffic for target keywords and locations.
  • Conduct in-depth keyword and intent analysis aligned with the latest Google algorithm updates and AI-driven search behaviour (AEO, SGE, voice search optimization).
  • Manage on-page and off-page SEO including schema markup, internal linking, backlinks, and authority-building strategies.
  • Plan and implement content marketing campaigns aligned with Cliniqon's branding and target audience.
  • Oversee social media marketing, email campaigns, and paid ads (SEM, PPC) for optimal ROI.
  • Utilize Google Analytics 4, Search Console, and Tag Manager to monitor KPIs, traffic trends, and campaign performance.
  • Collaborate with internal teams to improve website UX, conversion rates, and local SEO listings.
  • Stay current with SEO trends, AI-powered search, and regulatory compliance (HIPAA, GDPR) impacting digital content and data handling.
  • Provide monthly performance reports with actionable insights and recommendations.
  • Manage vendor interactions (if any) and maintain strict quality and compliance benchmarks.

Required Skills & Experience

  • 3–6 years of proven experience in SEO and digital marketing with measurable impact.
  • Strong understanding of AEO, featured snippets, knowledge panels, and structured data implementation.
  • Hands-on experience with:
  • SEO Tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console.
  • Analytics: Google Analytics 4 (GA4), Google Data Studio, Tag Manager.
  • Advertising & Social: Google Ads, Meta Ads Manager, LinkedIn Ads.
  • Content Tools: WordPress, HubSpot, Canva, Mailchimp, Adobe Creative Suite.
  • Experience with local SEO, healthcare industry keywords, and multi-location optimization is a plus.
  • Familiarity with AI-driven SEO tools (SurferSEO, Clearscope, Jasper, ChatGPT) is highly desirable.
  • Strong communication, project ownership, and stakeholder management skills.
  • Ability to operate independently with minimal supervision while driving impactful outcomes.

Preferred Attributes

  • Proactive and self-motivated to identify gaps and lead improvement initiatives.
  • Analytical mindset with creative problem-solving abilities.
  • Up-to-date with Google's AI Search (SGE), AEO best practices, and voice search optimization.
  • Prior experience in a healthcare, tech, or service-based organization is advantageous.

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