Content Associate

1 day ago

Mumbai, Maharashtra, India Mafatlal Industries Full time ₹ 2,00,000 - ₹ 12,00,000 per year

Job Title: Content Associate

Department: Marketing

Location: Churchgate

Reporting To: Digital Marketing manager

Employment Type: Full-time

About the Role:

We are seeking a dynamic and detail-oriented Content Associate to join our marketing team for our brand. This role demands a strong sense of brand voice, creativity, and understanding of content trends across platforms. The ideal candidate should have hands-on experience in content curation, copywriting, and social media optimization (SMO), while being the central point of coordination with external agencies for content planning, creation, and execution.

Key Responsibilities:

1. Content Creation & Curation:

  • Write compelling, brand-aligned copies, captions, taglines, and short-form content for all social media platforms (Meta, Instagram, LinkedIn, YouTube, etc.)
  • Curate relevant and trend-driven content ideas that align with the tone and goals of each FMCG brand.
  • Ensure consistency in voice, tone, and messaging across platforms.
  • Collaborate with internal stakeholders for product knowledge and brand guidelines.

2. Social Media Management & Optimization:

  • Plan, build, and maintain monthly content calendars in alignment with campaign goals along with our agencies.
  • Optimize content for organic reach, engagement, and shareability using SMO best practices.
  • Stay up to date with the latest trends, algorithms, and platform features across Meta, LinkedIn, YouTube, and more.

3. Agency Coordination & Execution:

  • Serve as the single point of contact for creative and digital agencies.
  • Ensure timely delivery of creative assets, post scheduling, and media plans.
  • Track deliverables and ensure agency output is aligned with brand expectations.
  • Review and approve content drafts before final deployment.

4. Performance Monitoring & Reporting:

  • Collaborate with the digital team to track performance metrics and provide monthly content performance reports.
  • Suggest content improvements based on data and audience behavior.
  • Conduct competitor benchmarking and share actionable insights.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • 24 years of experience in content writing, social media management, or digital marketing (FMCG sector preferred).
  • Excellent command of written and spoken English.
  • Proven experience in copywriting and caption writing for brand communication.
  • Strong understanding of brand tonality, digital storytelling, and audience engagement.
  • Familiarity with Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio, etc.
  • Ability to manage multiple brand pages and projects with tight deadlines.
  • Comfortable coordinating with external agencies and internal teams.
  • Creative mindset with an eye for design and content aesthetics.

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