Influencer Marketing Coordinator

1 week ago

Delhi, Delhi, India Story Digital Full time ₹ 40,00,000 - ₹ 80,00,000 per year

Story Digital is a creative-first advertising agency that crafts ideas which connect, convert, and create culture. We blend storytelling with strategy to deliver bold, performance-driven campaigns for brands across entertainment, lifestyle, fashion, and FMCG.

We're looking for an
Influencer Marketing Associate
who lives and breathes digital culture — someone who understands the power of creators, knows how to find the right voices, and can turn collaborations into conversations that matter.

Key Responsibilities

Influencer Strategy & Execution

  • Identify, evaluate, and onboard influencers and content creators across Instagram, YouTube, and emerging platforms.
  • Build data-driven influencer campaigns aligned with brand objectives and audience insights.
  • Support in developing campaign briefs, creative hooks, and content calendars.

Relationship Management

  • Maintain strong relationships with influencers, agencies, and brand teams.
  • Negotiate deliverables, timelines, and pricing while ensuring creative quality.
  • Coordinate contracts, content approvals, and campaign tracking end-to-end.

Campaign Performance & Reporting

  • Track influencer deliverables, engagement metrics, and ROI through analytics tools.
  • Prepare post-campaign reports highlighting performance, learnings, and recommendations.
  • Suggest optimization strategies for future campaigns based on data insights.

Cross-Team Collaboration

  • Work closely with the strategy, design, and social-media teams to ensure messaging consistency.
  • Stay ahead of digital trends, creator movements, and viral formats relevant to brand campaigns.

Requirements

  • 1–3 years of experience in
    influencer marketing, creator relations, or digital campaign management
    (agency experience preferred).
  • Strong understanding of
    social media trends, influencer metrics, and content strategy.
  • Excellent communication, negotiation, and coordination skills.
  • Ability to manage multiple campaigns and creators simultaneously.
  • Proficiency with tracking tools (e.g., Heepsy, Upfluence, Sprinklr, Excel/Sheets).

Why Join Story Digital

  • Work with some of the most creative minds in the digital space.
  • Collaborate on campaigns for top lifestyle, fashion, and entertainment brands.
  • A fast-paced, idea-driven culture that values initiative, ownership, and growth.
  • Competitive compensation —
    best for the best.

Send your CV to

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