Content Marketing Specialist
4 days ago
Role Overview
Were looking for a Content Marketing Specialist who is first and foremost a skilled storyteller and writer. You'll create high-impact written content that speaks directly to U.S. business audiences — especially CIOs, CTOs, IT Directors, and Operations Leads — across the IT services, Real Estate, and PropTech sectors.
Your words will define how our product is perceived — from our website and blogs to email campaigns, case studies, and thought leadership pieces.
Key Responsibilities
- Write and edit clear, engaging, and technically accurate content for blogs, website pages, email campaigns, landing pages, and case studies.
- Create content tailored for U.S. audiences, reflecting cultural tone, industry priorities, and buyer behavior.
- Research and write thought leadership and educational articles around integration, automation, digital transformation, and proptech innovations.
- Work with internal teams (marketing, product, and design) to translate product capabilities into compelling stories and benefits.
- Ensure brand voice and message consistency across all written materials.
- Optimize content for SEO and readability.
- Repurpose long-form content into short-form or social-friendly formats.
- Stay updated on trends in SaaS, PropTech, and IT integration to keep content relevant and forward-thinking
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