Digital Marketing Executive

6 days ago


Dum Dum Kolkata West Bengal, India websofttechs Full time ₹ 2,40,000 per year

We are looking for a creative, analytical, and results-driven Digital Marketer to join our team. The ideal candidate will be responsible for planning, executing, and optimizing our online marketing campaigns across multiple digital channels. You will play a key role in building brand awareness, generating leads, and driving conversions to support business growth.

Key Responsibilities

  • Develop, implement, and manage digital marketing strategies across SEO, SEM, social media, email marketing, and display advertising.
  • Manage and optimize Google Ads, Facebook/Instagram Ads, and LinkedIn campaigns to maximize ROI.
  • Conduct keyword research and manage SEO strategies to improve website rankings and organic traffic.
  • Create, manage, and schedule engaging content across social media platforms.
  • Analyze digital marketing performance using tools like Google Analytics, Search Console, and other reporting platforms.
  • Collaborate with content, design, and sales teams to ensure consistent brand messaging.
  • Manage company website updates (basic CMS knowledge like WordPress preferred).
  • Monitor industry trends, competitors, and market insights to identify new growth opportunities.
  • Prepare regular reports on campaign performance, traffic, engagement, and conversions.

Job Type: Full-time

Pay: ₹12, ₹20,000.00 per month

Work Location: In person



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