Marketing Executive

6 hours ago

Dum Dum Kolkata West Bengal, India Bong Pizza Full time

**Job Title: Marketing Executive**

**Department**: Marketing
**Location**: Dum Dum
**Reports To**: Marketing Manager

**Job Summary**:
The Marketing Executive is responsible for promoting the brand, increasing footfall, and driving sales through creative marketing campaigns, strategic partnerships, and community engagement. The role requires both digital and offline marketing skills tailored to the food & beverage/hospitality sector.

**Key Responsibilities**:

- **Brand Promotion**:
Promote Bong Pizza and its sister brands through online and offline campaigns.
- **Campaign Execution**:
Plan and execute marketing campaigns for new store openings, offers, seasonal menus, and festivals.
- **Social Media Management**:
Handle day-to-day posting, engagement, and performance tracking across social media platforms like Instagram, Facebook, and Google.
- **Content Creation**:
Coordinate with the design team or create engaging content (photos, reels, blogs) for digital platforms.
- **Customer Engagement**:
Conduct local promotions, sampling drives, and tie-ups with schools, colleges, offices, and residential areas.
- **Market Research**:
Study competitors, analyze footfall trends, and suggest marketing strategies to improve visibility and sales.
- **Franchise Support**:
Support franchise outlets in their local marketing efforts by providing guidance and promotional materials.
- **Event Coordination**:
Plan and organize events, food fests, and collaborations to enhance brand presence.
- **Vendor Coordination**:
Liaise with vendors for printing, hoardings, flyers, merchandise, etc.
- **Reporting**:
Track campaign performance and prepare weekly/monthly reports for management.

**Eligibility Criteria**:

- **Experience**:

- **Freshers**:
Pay: ₹10,000.00 - ₹13,000.00 per month

**Language**:

- English (preferred)

Work Location: In person

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