Marketing Executive

17 hours ago


Ahmedabad Gurugram Indore, India RSPL Group Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Key Responsibilities:


• Plan, execute, and monitor BTL marketing campaigns, including product activations, in-store promotions, exhibitions, events, and trade marketing.


• Coordinate with vendors, agencies, and internal teams to ensure timely and costeffective execution of BTL initiatives.


• Support retail marketing activities, such as shop-in-shop branding, signage, and visual merchandising campaigns.


• Track performance and ROI of BTL campaigns using measurable KPIs.


• Manage budgets and ensure cost optimization in all BTL spends.


• Conduct market visits and consumer interactions to understand campaign effectiveness and gather feedback.


• Collaborate with the sales team to align marketing initiatives with sales goals.


• Identify new opportunities for local and regional marketing campaigns.


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