Retention-Manager- Money

5 days ago

Bengaluru Mumbai, India Paytm Full time

Role & responsibilities

Own the end-to-end customer retention charter across Paytm Moneys investing products. Drive user reactivation, engagement, and lifecycle marketing to maximize LTV and reduce churn.

Key Responsibilities


• Design and execute retention journeys across email, push, WhatsApp, and in-app channels.


• Analyze churn, build cohorts, and develop campaigns to increase repeat engagement.


• Partner with product and data teams to implement trigger-based reactivation programs.


• Own retention metrics such as repeat transaction rate, churn %, and user stickiness.


• Test and optimize communication strategies using A/B frameworks.


• Drive customer insights to build long-term engagement strategies.
• Collaborate with category teams (MF, Equity, MTF) to deliver contextual retention actions.

Ideal Candidate


• 3-8 years of experience in Retention, CRM, or Growth Marketing roles.
• Hands-on with retention tools (CleverTap, MoEngage, WebEngage, etc.).


• Strong analytical orientation and execution bias.


• Prior experience in fintech, broking, or e-commerce preferred.

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