Youtube Growth Manager

6 hours ago

Bengaluru, Karnataka, India Mudrex Inc. Full time

About Mudrex: Mudrex is a global crypto investment platform built to simplify investing in digital assets. Backed by Y Combinator and top global investors, we're on a mission to make crypto trading and investing powerful, safe, smart, and accessible for everyone.

About the Role: We're looking for a data-driven, creative, and crypto-savvy YouTube Growth Manager who can take ownership of our YouTube strategy and scale it like a channel-first media brand. You'll be responsible for everything from SEO and keyword research to audience development, programming, and production planning — ensuring Mudrex becomes the go-to YouTube destination for anyone curious about crypto.

Key Responsibilities

  • Strategic Planning: Develop and execute a YouTube growth strategy aligned with Mudrex's brand and business goals.

  • Content & Programming: Plan, schedule, and manage an editorial calendar of crypto-focused videos — from education to explainers, news reactions, and creator collaborations.

  • YouTube SEO: Conduct deep keyword research, competitor analysis, and tag optimization to improve discovery and ranking.

  • Channel Optimization: Drive best practices across titles, thumbnails, metadata, playlists, and retention strategies to maximize CTR and watch time.

  • Analytics & Insights: Monitor channel performance using YouTube Analytics, VidIQ, or TubeBuddy; identify growth levers and present actionable insights.

  • Production Management: Collaborate with content, design, and video teams to ensure timely production and publishing consistency.

  • Trendspotting: Stay ahead of YouTube and crypto trends to quickly respond with timely and relevant content ideas.

  • Community Building: Drive engagement through comments, polls, and community posts, ensuring Mudrex's YouTube audience feels heard and valued.

  • Production Management: Manage in-house and external video production, managing scripts, providing actionable feedback, creating storyboards, and manage final hand-off of videos, both short and long format.

What You'll Bring

  • 3–6 years of experience in YouTube channel management, growth, or digital content strategy.

  • Proven track record of scaling a YouTube channel (ideally in fintech, crypto, or tech).

  • Deep understanding of YouTube algorithms, analytics, and growth mechanics.

  • Solid knowledge of the crypto ecosystem, from Bitcoin to DeFi and emerging trends.

  • Familiarity with tools like VidIQ, TubeBuddy, and Google Trends.

  • Excellent communication, project management, and analytical skills.

  • A strong sense of storytelling, curiosity, and adaptability in fast-moving environments.

Nice to Have

  • Experience working with creators, influencers, or brand channels in the finance/tech domain.

  • Understanding of short-form video growth (YouTube Shorts, Instagram Reels).

  • Ability to conceptualize content formats that blend education + entertainment.

Why Join Mudrex

  • Be part of a global team shaping the future of derivatives trading and investing.

  • Work in a culture that values speed, ownership, and creativity.

  • Opportunity to lead YouTube growth at one of India's fastest-growing crypto companies.

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